Booking and review sites
- Booking.com
- Expedia
- Tripadvisor
Booking sites are the largest group. In one study they were 55% of the sources AI cited for hotels.
Cloudbeds, 2025
Guests ask AI where to stay. Be the answer.
Travelers now ask AI assistants like ChatGPT, Claude and Perplexity where to stay and then choose from the short list they get back. bisica finds out what they’re told about your hotel, does the work to change it and runs the same questions again to show you what changed.
A guest asks AI
What are the best boutique hotels in Charleston within walking distance of the historic district?
The answer
Three hotels come up most often:
- Your hotel: a restored inn two blocks from King Street with a courtyard and free breakfast.
- Competitor A: beautiful rooms but a 20-minute walk from the center.
- Competitor B: a great location but small rooms.
Sources
yourhotel.com
tripadvisor.com
cntraveler.com
Why now
Travelers already plan with AI.
AI builds its short list from what it can read about you.
194%
year-over-year growth in traffic from AI tools to U.S. travel sites in May 2026.
Adobe Digital Insights, June 2026
56%
of U.S. travelers used AI to plan, book or get help on a trip in the past year. In early 2025 it was 33%.
Phocuswright, The AI Surge, March 2026
55%
of the sources AI cited in hotel answers were booking sites. Hotels’ own websites were 14%.
Cloudbeds, The Signals Behind Hotel AI Recommendations: 810 questions on three AI tools, 2025
The questions
What guests ask AI.
Examples of the questions we map and track for a hotel. Yours come from your city, your kind of stay and your guests.
Getting ideas
- Where should I stay in Lisbon for a first visit, and which neighborhood is best?
- Recommend some romantic hotels in Santorini with a private plunge pool.
- What are the best boutique hotels in Charleston near the historic district?
Comparing
- Which all-inclusive resorts in Punta Cana have the best food and a real kids’ club?
- Which hotels near the convention center in Chicago have a desk in the room and a gym that opens early?
- We need a hotel in Nashville for a group of 12. Which ones have suites or connecting rooms?
Ready to book
- Is it cheaper to book this hotel directly or on Booking.com, and does booking direct include breakfast?
- What is the cancellation policy, and is there a resort fee?
- Which room type is best for two adults and two kids, and does it have an ocean view?
The sources
Where AI gets its answers about hotels.
AI mostly repeats what other websites say about you. So the work covers those sites as well as your own.
Travel editors and guides
- Condé Nast Traveler
- Lonely Planet
- Forbes
Together with booking sites they made up 82% of the sources ChatGPT drew on in a study of 4,545 hotel questions.
Lighthouse, June 2026
Your guest reviews
- Tripadvisor
ChatGPT named 84% of hotels with 2,500 or more Google reviews and 52% of hotels with fewer than 50.
Local Falcon, The Hotel AI Visibility Index, September 2026
Your own website
- Rooms
- Fees
- Policies
AI can only use what it can read. Room types, fees and policies need to be in plain text rather than in images, PDFs or the booking page.
The work
What we do for hotels.
A senior operator does the work and runs the same questions again to report what changed. How we work
-
Make your site readable
We put room types, amenities, fees, parking, pet and cancellation policies in plain text that AI can read.
-
Fix your listings
We make your details complete and consistent on the sites AI cites most. Those are Booking.com, Expedia, Tripadvisor and Google.
-
Answer what guests ask
We publish pages that answer real questions such as which room suits a family of four or how far you are from the beach.
-
Earn the mentions
We work to get you into the guides and roundups that AI draws on for your city and your kind of stay.
The free snapshot
See what AI says about you.
We ask ChatGPT, Claude, Perplexity and Google AI Overviews 50 questions your guests ask. Your report shows who they name in each answer and which websites they draw on.
- How often AI names youThe share of answers that name you, next to your competitors’ share.
- Who AI names insteadThe competitors it names for each question.
- Where AI gets its answersThe websites it draws on in your category.
- Your biggest gapsThe questions that matter most where AI doesn’t name you.
bisicaAI visibility snapshot
AI answers that name you
16%Questions where you appear
14 of 50Top competitorHotel A
44%Who AI names in your category
How often each AI tool names you
- ChatGPT12%
- Claude18%
- Perplexity22%
- Google AI Overviews12%
Websites AI relies on most
tripadvisor.combooking.comcntraveler.comexpedia.comreddit.com
Biggest gap
“best boutique hotel in Charleston within walking distance of King Street”
All four AI tools recommend Hotel A here. None mention you.
Pricing
The snapshot is free. Paid work starts at $7,500.
Snapshot
Free
One report · No commitment
See where you stand in 48 hours.
- 50 of your buyers’ questions
- Four AI tools
- Side by side with your competitors
- Delivered within 48 hours
Sprint
First paid stepFrom$7,500one-time
One project · Six weeks
Six weeks to fix your biggest gaps.
- A diagnostic at the end of week 2
- Every wrong or missing fact fixed on your site
- Up to 8 existing pages reworked
- Up to 2 new pages
- Correction requests to up to 5 outside sources
- A second count at week 6
Retainer
From$6,000a month
Ongoing · Three-month minimum
The work continues every month.
- An operator doing the work
- 6 to 10 pages a month
- Weekly tracking and a weekly scorecard
- Ongoing site fixes
- Paid media available
After a Sprint, Monitoring runs the same questions every week from $1,000 a month. Retainers have a three-month minimum and then run month to month. You own everything we create. Larger brands and multi-location groups get a custom quote. All prices in USD.
- Will AI send guests to my website or to a booking site?
- Both happen. AI often cites booking and review sites when it describes a hotel, and it also links to hotel websites. We work on both. We make your own site readable for AI and guests, and we make the details in your listings match.
- Do you write or manage our reviews?
- No. We never write, buy or filter reviews. We make sure your listings are complete and accurate, and we show you what guests and AI say about you so you can act on it.
- We have several properties. Does this work for a group?
- Yes. Each property gets its own questions and its own results. The questions come from its city and kind of stay. Groups and multi-location brands get a custom quote.
- How is this different from what our booking engine or channel manager does?
- Those tools handle rates and availability. We work on whether AI recommends you in the first place and on what it says when it does.
Free AI visibility snapshot
See what AI tells your guests.
A free report within 48 hours on 50 questions your guests ask AI.
Book a call if you’d rather talk first.