Your product pages
- Materials
- Sizing
- Price
AI reads them directly when it can. U.S. retail product pages averaged 66% readable by AI in Adobe’s check.
Adobe, April 2026
Shoppers ask AI what to buy. Be the answer.
Shoppers now ask AI assistants what to wear, which brand to trust and where to buy it. bisica finds out what they’re told about your brand, does the work to change it and runs the same questions again to show you what changed.
A shopper asks AI
What should I wear to an outdoor wedding in October that isn’t black?
The answer
Three brands come up most often:
- Your brand: midi dresses in autumn colors and sizes 0 to 24 with free returns.
- Competitor A: elegant but most styles run small.
- Competitor B: affordable but thin fabrics.
Sources
yourbrand.com
vogue.com
whowhatwear.com
Why now
Shoppers already ask AI what to buy.
The shoppers AI sends are more likely to buy.
41%
of millennials use ChatGPT to discover products. That is more than the 37% who use Amazon.
PYMNTS Intelligence, The Millennial Shopping Map (U.S. survey), July 2026
60%
higher conversion in July 2026 for visits that reached U.S. retail sites from AI than for other visits.
Adobe, AI Traffic Trends Report, August 2026
278%
growth in visits from AI tools to fashion sites worldwide in a year. Only one industry grew faster.
Similarweb, 2026 Generative AI Landscape report (June 2025 to May 2026)
The questions
What shoppers ask AI.
Examples of the questions we map and track for a brand or store. Yours come from your products and your customers.
Getting ideas
- What should I wear to an outdoor wedding in October that isn’t black?
- What are affordable cashmere sweaters that actually last?
- What’s a good gift under $100 for my sister, who likes minimalist jewelry?
Comparing
- Which white leather sneakers are most comfortable for walking all day, and how do they compare on price?
- Is it safe to buy a pre-owned designer bag online, and which stores authenticate properly?
- Which brands make work trousers for short women that don’t need hemming?
Ready to buy
- I’m usually a 9.5. What size should I get in this boot, and can I return it for free?
- Where can I buy this coat in a medium today, and who has the best return policy?
- Is this store’s sale price the lowest I’ll find for these sneakers?
The sources
Where AI gets its answers about brands and stores.
AI draws on a mix of sources that differs from one AI tool to the next. So the work covers each kind of source below.
Stores that stock you
- Department stores
- Marketplaces
AI often points shoppers to a retailer. Your details need to match wherever your products are sold.
Editors and shopping guides
- Vogue
- Who What Wear
- Good Housekeeping
Fashion editors and “best of” guides are among the pages ChatGPT cites most for fashion questions.
Similarweb, September 2026
Reddit and YouTube
- YouTube
Real people compare fit, quality and returns here. AI draws on these threads and videos when shoppers ask what’s worth it.
The work
What we do for retail and fashion brands.
A senior operator does the work and runs the same questions again to report what changed. How we work
-
Fill in your product pages
We put materials, fit, sizing, care and what each item suits into text that AI can read.
-
Fix your product information
ChatGPT and Google read the product details that stores supply. We check that yours are complete and current down to prices and sizes in stock.
-
Make your policies easy to find
We publish clear pages on returns, shipping and, for resale, how you authenticate and grade each item.
-
Earn the mentions
We work to get you into the guides, roundups and conversations that AI draws on for your category.
The free snapshot
See what AI says about you.
We ask ChatGPT, Claude, Perplexity and Google AI Overviews 50 questions your shoppers ask. Your report shows who they name in each answer and which websites they draw on.
- How often AI names youThe share of answers that name you, next to your competitors’ share.
- Who AI names insteadThe competitors it names for each question.
- Where AI gets its answersThe websites it draws on in your category.
- Your biggest gapsThe questions that matter most where AI doesn’t name you.
bisicaAI visibility snapshot
AI answers that name you
15%Questions where you appear
12 of 50Top competitorStore A
39%Who AI names in your category
How often each AI tool names you
- ChatGPT18%
- Claude14%
- Perplexity16%
- Google AI Overviews12%
Websites AI relies on most
reddit.comvogue.comwhowhatwear.comyoutube.comstore-a.com
Biggest gap
“where to buy an authenticated pre-owned designer bag with free returns”
All four AI tools recommend Store A here. None mention you.
Pricing
The snapshot is free. Paid work starts at $7,500.
Snapshot
Free
One report · No commitment
See where you stand in 48 hours.
- 50 of your buyers’ questions
- Four AI tools
- Side by side with your competitors
- Delivered within 48 hours
Sprint
First paid stepFrom$7,500one-time
One project · Six weeks
Six weeks to fix your biggest gaps.
- A diagnostic at the end of week 2
- Every wrong or missing fact fixed on your site
- Up to 8 existing pages reworked
- Up to 2 new pages
- Correction requests to up to 5 outside sources
- A second count at week 6
Retainer
From$6,000a month
Ongoing · Three-month minimum
The work continues every month.
- An operator doing the work
- 6 to 10 pages a month
- Weekly tracking and a weekly scorecard
- Ongoing site fixes
- Paid media available
After a Sprint, Monitoring runs the same questions every week from $1,000 a month. Retainers have a three-month minimum and then run month to month. You own everything we create. Larger brands and multi-location groups get a custom quote. All prices in USD.
- We also sell through other retailers. Does that matter?
- Yes. AI may send shoppers to a store that stocks you, so your product details need to match everywhere they appear. We check your own site and your main stockists.
- Do you handle the product information ChatGPT and Google use for shopping?
- Yes. Both read product details that stores supply, such as price, sizes and availability. We check that yours are complete and current, and fix what’s missing.
- Does this replace our SEO or our ads?
- No. It works alongside them. AI tools draw on search results, and retainer clients can add paid media.
- Do most shoppers really find clothes through AI?
- Not yet. Search, social and stores still lead. But AI use is growing fast, and the shoppers it sends are more likely to buy. It is worth knowing now what AI says about you.
Free AI visibility snapshot
See what AI tells your shoppers.
A free report within 48 hours on 50 questions your shoppers ask AI.
Book a call if you’d rather talk first.