Your doctor and service line pages
- Find a doctor
- Service lines
- Locations
Hospital staff rosters were a third of the pages ChatGPT cited for cardiology questions in one study. For orthopedics they were 29%.
Halcy, published by MGMA, June 2026
Patients ask AI which hospital to choose. Be the answer.
Get your hospital mentioned and recommended when patients ask AI tools such as ChatGPT, Claude, Perplexity and Google’s AI where to get care. Start with a free report on where you stand today.
Book a call if you’d rather talk first.
A patient asks AI
Joint replacement
Which hospital near Harrisburg, PA is best for hip replacement with low infection rates?
The answer today
Three hospitals come up most often:
- Hospital A: a large academic center an hour away.
- Hospital B: high patient ratings for orthopedics.
- Hospital C: same-day discharge for some patients.
The answer you want
Your hospital is the best pick. Two others come up:
- Your hospital: posts an infection rate below the national average.
- Hospital A: a large academic center an hour away.
- Hospital B: high patient ratings for orthopedics.
Sources
yourhospital.org
healthgrades.com
usnews.com
Here AI reads your website and mentions three other hospitals. The aim is for this answer to recommend you.
Your snapshot covers
Why now
Patients already ask AI.
32%
of U.S. adults have turned to AI chatbots for health information in the past year.
KFF Tracking Poll on Health Information and Trust: 1,343 U.S. adults, March 2026
19%
of U.S. adults used AI in the past year to understand and compare treatment options.
KFF Tracking Poll on Health Information and Trust, March 2026
36%
of patients looking for a new doctor named AI tools such as ChatGPT among their biggest influences.
rater8, 2026 Patient Choice Report: 714 adults who looked for a doctor, June 2026
The questions
What patients ask AI.
Your snapshot starts from 50 questions like these. Yours come from your service lines, your region and the insurance plans you take.
Getting ideas
- How long is recovery after a total knee replacement at 68? When can I drive again?
- My mom has stage 2 breast cancer. Does she need a big cancer center or can she get treated close to home?
- Is it safe to get a heart stent at a community hospital or should I drive an hour to a big one?
Comparing
- Which hospital near Harrisburg, PA is best for hip replacement with low infection rates?
- Which hospitals near Columbus treat breast cancer and take Medicare Advantage?
- Which hospital near Raleigh is best for giving birth with a level 3 NICU?
Ready to book
- Which cardiologists in Fort Wayne are taking new patients with Medicare Advantage?
- How much does a colonoscopy cost at hospitals in Boise if I pay cash?
- Where can I get a mammogram this Saturday near Cherry Hill, NJ?
The sources
Where AI gets its answers about hospitals.
AI builds its answers from these sites and from your own. The work covers both.
The rest of your website
- Prices
- Quality data
- Patient guides
Asked why they picked a surgeon, AI tools most often pointed to hospital and practice websites and patient reviews.
HSS Journal, January 2026
Healthcare directories
- WebMD
- Vitals
- Healthgrades
Listings were 52.6% of the sources AI cited for healthcare in a study of 6.8 million citations. WebMD and Vitals led them.
Yext, October 2025
Rankings and ratings
- U.S. News
- Leapfrog
- CMS Care Compare
Your ratings and awards need to match what these sites publish.
The work
What we do for hospitals and health systems.
This work starts with a six-week Sprint. See what a Sprint covers. The same 50 questions are asked again after six weeks and again at 90 days.
-
Start with doctor profiles
Doctor profiles for one service line come first, with complete credentials, locations, insurance and booking details. Your team confirms every fact before it changes.
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Make service lines clear
Each service line page states what you treat, the quality data you publish, your ratings and how to get an appointment.
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Fix your listings
We send corrections to Google, WebMD, Healthgrades and Vitals for your hospitals, clinics and doctors.
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Fit your approvals
Every page comes ready for legal, brand and physician review with its sources attached. Patient stories come from your team with each patient’s signed HIPAA authorization. We never receive patient records.
The free snapshot
Start by seeing where you currently show up in AI.
Tell us your website, what you sell and your top competitor. Software we built asks 4 AI tools 50 of your patients’ questions. Each question is asked 3 times.
You get
- Where you show up. How often each AI tool mentions you and how often it recommends you.
- Who AI recommends instead. A ranked list of your competitors.
- What AI reads. The sites and pages its answers cite.
- What to fix first. The three changes that matter most.
Your report comes by email within 48 hours. You get at most two follow-up emails and no calls unless you book one.
bisicaAI visibility snapshot
Sample · illustrative data
Mentioned
22%of answers mention you
Recommended
8%of answers recommend you
Cited
27%of answers list your site as a source
Wrong
9answers said something false about you
Who AI mentions
Share of answers that mention each
Sites AI cites most
usnews.comhealthgrades.comhospital-a.orgwebmd.comreddit.com
Fix first
- Complete the doctor profiles for joint replacement
- State your ratings and quality data on service line pages
- Get mentioned in the answers that recommend Hospital A
Pricing
The snapshot is free. You pay when the work starts.
Snapshot
Free
One report · No commitment
See where you show up in AI in 48 hours.
- 50 of your patients’ questions
- Each question asked three times on four AI tools
- A ranked list of the competitors AI mentions
- The three fixes to make first
Sprint
First paid stepFrom$7,500one-time
One project · Six weeks
Get your biggest gaps fixed in six weeks, then the same questions asked again.
- A diagnostic after two weeks
- Fixes to the settings that stop AI tools reading your pages
- Every wrong or missing fact fixed on your site
- Up to 8 existing pages reworked
- Up to 2 new pages
- Correction requests to up to 5 outside sites
- The same questions asked again after six weeks and at 90 days
Retainer
From$6,000a month
Ongoing · Three-month minimum
Get the next round of work every month and a scorecard every week.
- 6 to 10 pieces of work a month
- A piece is a page on your site or a listing, profile or correction on another site
- Ongoing site fixes
- The same questions asked every week
- A weekly scorecard
- Paid media available
After a Sprint, Monitoring asks the same questions every week from $1,000 a month.
A Sprint’s price is agreed before work starts and does not change. Retainers have a three-month minimum and then run month to month. You own everything we create. All prices in USD.
- We’re not a famous academic center. Can a community hospital show up?
- Yes, city by city and service line by service line. In one test AI tools named suitable knee surgeons every time in New York and less often in smaller cities (HSS Journal, January 2026). Where AI knows less, a hospital that documents its care well can become the answer.
- Our doctor directory and service line pages are huge. Where would you start?
- With the doctor profiles for one high-value service line. Only 23% of the surgeon contact details AI gave in one study were accurate (HSS Journal, January 2026). Then the service line pages and your listings.
- Everything goes through legal, brand and physician review. How do you work with that?
- We agree the review schedule before the Sprint starts. Nothing goes live without your approval.
- Do you add tracking to our site?
- No. We work from public information, such as your website, your listings and what AI tools say. Our work adds no pixels, tags or tracking code to your site.
- Do you write or buy reviews?
- No. The FTC’s review rule has banned fake reviews and paying for positive reviews since October 2024. We never confirm in a review reply that someone is a patient.
Free AI visibility snapshot
See what AI tells your patients.
Your free snapshot arrives within 48 hours.
Book a call if you’d rather talk first.