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Shoppers ask AI which insurer to choose. Be the answer.

Get your company mentioned and recommended when people ask AI tools such as ChatGPT, Claude, Perplexity and Google’s AI which insurer to choose. Start with a free report on where you stand today.

Your report is free and arrives within 48 hours.

Book a call if you’d rather talk first.

A shopper asks AI

Auto insurance

What’s the best car insurance for a 19-year-old in Texas with one speeding ticket?

The answer today

Three insurers come up most often:

  1. Insurer A: a usage-based plan that rewards safe driving.
  2. Insurer B: high scores for claims service.
  3. Insurer C: lets parents add a teen driver in the app.

The answer you want

Your company is the best pick. Two others come up:

  1. Your company: a discount for young drivers who finish a safe-driving course.
  2. Insurer A: a usage-based plan that rewards safe driving.
  3. Insurer B: high scores for claims service.
Sources yourcompany.com nerdwallet.com reddit.com

Here AI reads your website and mentions three other insurers. The aim is for this answer to recommend you.

Your snapshot covers

Why now

Shoppers already ask AI.

29%

of auto and home insurance customers use AI tools to research coverage, get help with their account or shop for a policy.

J.D. Power, U.S. AI Insurance Experience Study: 8,352 customer evaluations, August 2026

42%

of those who used AI to shop for a new policy bought a policy as a result.

J.D. Power, U.S. AI Insurance Experience Study, August 2026

37%

of customers who used AI to research coverage changed their policy because of what they learned.

J.D. Power, U.S. AI Insurance Experience Study, August 2026

The questions

What shoppers ask AI.

Your snapshot starts from 50 questions like these. Yours come from your products, your states and your customers.

Getting ideas

  • How much renters insurance do I need for a one-bedroom in Jersey City?
  • How much term life insurance do I need at 35 with two kids and a mortgage?
  • Does homeowners insurance cover a burst pipe in Michigan if I was away for a week?

Comparing

  • What’s the best car insurance for a 19-year-old in Texas with one speeding ticket?
  • Which home insurance companies are still writing new policies in Florida?
  • Which pet insurance covers breathing problems in French bulldogs if I enroll my puppy now?

Ready to buy

  • Which insurers let me buy renters insurance online in 10 minutes and send proof to my landlord?
  • Can I switch car insurance in the middle of my policy in Pennsylvania and get a refund?
  • Is this insurer legit? I was quoted $142 a month on a 2021 RAV4 in Georgia.

The sources

Where AI gets its answers about insurance.

AI builds its answers from these sites and from your own. The work covers both.

Comparison and advice sites

  • NerdWallet
  • Forbes Advisor
  • Policygenius

No single site dominates. Forbes led the sites other than insurers in ChatGPT’s insurance answers at 14%. The next two were within 3 points.

EMARKETER, AI Visibility Index, August 2026

Google search results

  • AI Overviews
  • AI Mode
  • Search results

Google showed an AI Overview on 40.7% of insurance searches. 53.3% of its citations went to pages outside Google’s top 10 results.

Conductor, 2026 AI Search Benchmarks: Insurance, August 2026

Your own website

  • Coverage
  • Discounts
  • Claims

AI can only repeat what it can read. What each policy covers and leaves out needs to be on your own pages in plain text.

Ratings and reviews

  • J.D. Power
  • AM Best
  • Trustpilot

Review and trust sites drew 14% of AI citations across all topics in one study. Only brands’ own websites drew more.

Trustpilot and Seer Interactive, May 2026

The work

What we do for insurers.

This work starts with a six-week Sprint. See what a Sprint covers. The same 50 questions are asked again after six weeks and again at 90 days.

  • Make coverage clear

    What each policy covers, what it leaves out, waiting periods and how to file a claim go on pages AI can read.

  • Answer by state and situation

    Your first new pages answer the questions that change most by state or situation, such as a teen driver or an older home.

  • Correct how others describe you

    Your details on comparison and review sites are checked. Wrong facts get correction requests.

  • Pass compliance first

    Every page and correction request goes to your compliance team before it goes out. We never write “cheapest” or “best” for you or compare you with a named insurer.

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The free snapshot

Start by seeing where you currently show up in AI.

Tell us your website, what you sell and your top competitor. Software we built asks 4 AI tools 50 of your customers’ questions. Each question is asked 3 times.

You get

  1. Where you show up. How often each AI tool mentions you and how often it recommends you.
  2. Who AI recommends instead. A ranked list of your competitors.
  3. What AI reads. The sites and pages its answers cite.
  4. What to fix first. The three changes that matter most.
Run my free snapshot

Your report comes by email within 48 hours. You get at most two follow-up emails and no calls unless you book one.

bisicaAI visibility snapshot

Sample · illustrative data

Category: renters insurance · 50 shopper questions · 4 AI tools · 566 of 600 answers came back

Mentioned

15%

of answers mention you

Recommended

4%

of answers recommend you

Cited

12%

of answers list your site as a source

Wrong

8

answers said something false about you

Who AI mentions

Share of answers that mention each

Insurer A47%
Insurer B36%
You15%
Insurer C13%

Sites AI cites most

nerdwallet.comforbes.comreddit.compolicygenius.cominsurer-a.com

Fix first

  1. Publish what each policy covers and leaves out
  2. Correct your details on comparison sites
  3. Get mentioned in the answers that recommend Insurer A

Pricing

The snapshot is free. You pay when the work starts.

Snapshot

Free

One report · No commitment

See where you show up in AI in 48 hours.

  • 50 of your customers’ questions
  • Each question asked three times on four AI tools
  • A ranked list of the competitors AI mentions
  • The three fixes to make first
Run my free snapshot

Sprint

First paid step

From$7,500one-time

One project · Six weeks

Get your biggest gaps fixed in six weeks, then the same questions asked again.

  • A diagnostic after two weeks
  • Fixes to the settings that stop AI tools reading your pages
  • Every wrong or missing fact fixed on your site
  • Up to 8 existing pages reworked
  • Up to 2 new pages
  • Correction requests to up to 5 outside sites
  • The same questions asked again after six weeks and at 90 days
Book a call

Retainer

From$6,000a month

Ongoing · Three-month minimum

Get the next round of work every month and a scorecard every week.

  • 6 to 10 pieces of work a month
  • A piece is a page on your site or a listing, profile or correction on another site
  • Ongoing site fixes
  • The same questions asked every week
  • A weekly scorecard
  • Paid media available
Book a call

After a Sprint, Monitoring asks the same questions every week from $1,000 a month.

A Sprint’s price is agreed before work starts and does not change. Retainers have a three-month minimum and then run month to month. You own everything we create. All prices in USD.

FAQ

Common questions.

More in the general FAQ. Book a call to ask anything else.

We already spend heavily on comparison sites and paid search. Why does AI matter?
Shoppers who use AI are more likely to switch insurers (J.D. Power, June 2026). When Google shows an AI summary, people click a regular result in 8% of visits. Without one they click in 15% (Pew Research Center, July 2025). Our work runs alongside your other channels.
Comparison sites dominate insurance answers. Can an insurer even show up?
Yes. AI names insurers even when it cites comparison sites. In a study of 3.6 million insurance citations, comparison sites led the citations and insurers led the mentions (Conductor, August 2026).
Our pages go through compliance in every state. How do you handle that?
Everything we write goes to your compliance team before it’s published. We keep to claims you can support in every state where the page is seen. We never promise the lowest price because prices depend on each person and each policy.
Do you write or buy reviews?
No. The FTC’s review rule has banned fake reviews and paying for positive reviews since October 2024. We check how review and comparison sites describe you. We ask for corrections where the facts are wrong.
Do you need access to our customer data?
No. We work from public information, such as your website, comparison sites and what AI tools say.

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Your free snapshot

A few details so the report is about your market. It takes about a minute.

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