Your own website
- Practice areas
- Attorneys
- Offices
About two thirds of the citations pointed at law firms’ own websites in a study of 3,200 prompts such as “recommend a car accident lawyer in Chicago.”
Custom Legal Marketing, July 2026
People ask AI which lawyer to call. Be the answer.
Get your firm mentioned and recommended when people ask AI tools such as ChatGPT, Claude, Perplexity and Google’s AI which lawyer to call. Start with a free report on where you stand today.
Book a call if you’d rather talk first.
A prospective client asks AI
Personal injury
Who are the best car accident lawyers in Bergen County, NJ?
The answer today
Three firms come up most often:
- Firm A: handles car and truck accident cases across New Jersey.
- Firm B: works on contingency.
- Firm C: offices in five counties.
The answer you want
Your firm is the best pick. Two others come up:
- Your firm: free consultations in English and Spanish.
- Firm A: handles car and truck accident cases across New Jersey.
- Firm B: works on contingency.
Sources
yourfirm.com
justia.com
avvo.com
Here AI reads your website and mentions three other firms. The aim is for this answer to recommend you.
Your snapshot covers
Why now
People already ask AI for legal help.
65%
of Americans have turned to an AI chatbot for legal help.
Rev survey of 1,002 U.S. adults, January 2026
13%
of people looking for an injury lawyer started their research with an AI tool. Only search engines were a more common start.
AttorneySync, 2026 Legal Consumer Choice Report: 320 U.S. consumers
28%
of people who used AI for a legal problem were told by it to contact a lawyer.
Clio, 2025 Legal Trends Report, October 2025
The questions
What people ask AI about lawyers.
Your snapshot starts from 50 questions like these. Yours come from your practice areas, your cities and the cases you take.
Getting ideas
- Do I need a lawyer for a car accident in New Jersey if the other driver was at fault?
- How much do personal injury lawyers charge in Florida? Is 33% normal?
- How long do I have to file a slip and fall claim in Florida?
Comparing
- Who are the best car accident lawyers in Bergen County, NJ?
- Which lawyers in Fort Lauderdale handle slip and fall cases against grocery stores?
- Should I hire a big firm from TV or a smaller local firm for a truck accident in Miami?
Ready to call
- Which personal injury lawyers near Hackensack speak Spanish and offer a free consultation?
- Recommend a family lawyer in Broward County for a custody change. My ex is moving out of state.
- What should I ask a personal injury lawyer on the first call before I sign anything?
The sources
Where AI gets its answers about law firms.
AI builds its answers from these sites and from your own. The work covers both.
Legal directories
- Justia
- Avvo
- Super Lawyers
Each AI tool leans on different directories. Super Lawyers appeared in 62.8% of Google AI Mode answers in the same study and in none of Claude’s.
Custom Legal Marketing, July 2026
Business listings
- Google Business Profile
- Yelp
Google AI Mode cited Google business listings in 36.8% of answers in the same study. ChatGPT cited them in 4.2%.
Custom Legal Marketing, July 2026
Reviews
- Google reviews
- Avvo reviews
- Lawyers.com
Firms that won a click had a median of 4.9 stars and 774 reviews in a study of 320 people looking for an injury lawyer.
AttorneySync, 2026 Legal Consumer Choice Report
The work
What we do for law firms.
This work starts with a six-week Sprint. See what a Sprint covers. The same 50 questions are asked again after six weeks and again at 90 days.
-
Spell out what you handle
Your practice areas, case types, cities, languages and fee terms go on pages AI can read.
-
Fix your profiles
Your firm and lawyer profiles are made complete and consistent on Google, Justia, Avvo and the other directories AI cites.
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Answer what people ask
You get pages that answer real questions, such as how long a claim takes or what a first meeting costs. Your lawyers approve every word.
-
Stay inside the bar rules
Anywhere we write or edit for you, we never call your firm the best, call a lawyer an expert or predict results. Case results and testimonials appear only with the client’s consent, proof and the disclaimers your state requires.
The free snapshot
Start by seeing where you currently show up in AI.
Tell us your website, what you sell and your top competitor. Software we built asks 4 AI tools 50 of your prospective clients’ questions. Each question is asked 3 times.
You get
- Where you show up. How often each AI tool mentions you and how often it recommends you.
- Who AI recommends instead. A ranked list of your competitors.
- What AI reads. The sites and pages its answers cite.
- What to fix first. The three changes that matter most.
Your report comes by email within 48 hours. You get at most two follow-up emails and no calls unless you book one.
bisicaAI visibility snapshot
Sample · illustrative data
Mentioned
16%of answers mention you
Recommended
5%of answers recommend you
Cited
21%of answers list your site as a source
Wrong
7answers said something false about you
Who AI mentions
Share of answers that mention each
Sites AI cites most
justia.comavvo.comsuperlawyers.comfirm-a.comyelp.com
Fix first
- Publish your practice areas and fee terms as text
- Complete your Justia and Avvo profiles
- Get mentioned in the answers that recommend Firm A
Pricing
The snapshot is free. You pay when the work starts.
Snapshot
Free
One report · No commitment
See where you show up in AI in 48 hours.
- 50 of your prospective clients’ questions
- Each question asked three times on four AI tools
- A ranked list of the competitors AI mentions
- The three fixes to make first
Sprint
First paid stepFrom$7,500one-time
One project · Six weeks
Get your biggest gaps fixed in six weeks, then the same questions asked again.
- A diagnostic after two weeks
- Fixes to the settings that stop AI tools reading your pages
- Every wrong or missing fact fixed on your site
- Up to 8 existing pages reworked
- Up to 2 new pages
- Correction requests to up to 5 outside sites
- The same questions asked again after six weeks and at 90 days
Retainer
From$6,000a month
Ongoing · Three-month minimum
Get the next round of work every month and a scorecard every week.
- 6 to 10 pieces of work a month
- A piece is a page on your site or a listing, profile or correction on another site
- Ongoing site fixes
- The same questions asked every week
- A weekly scorecard
- Paid media available
After a Sprint, Monitoring asks the same questions every week from $1,000 a month.
A Sprint’s price is agreed before work starts and does not change. Retainers have a three-month minimum and then run month to month. You own everything we create. All prices in USD.
- Do people really ask AI to pick a lawyer?
- Some do. Clio found that many people who consulted AI asked it how to find the best lawyer (Clio, October 2025). 13% of people looking for an injury lawyer started with AI. Most started with a search engine (AttorneySync, 2026). Your free snapshot shows what AI says when they ask about your practice area.
- We spend heavily on Google Ads and TV. Why does AI matter?
- People look you up before they call. When Google shows an AI summary, people click a regular result in 8% of visits. Without one they click in 15% (Pew Research Center, July 2025). Our work runs alongside your ads.
- Can you get us to number one in ChatGPT?
- No one can promise that. In one study ChatGPT, Claude and Google AI Mode named the same firm first 0.9% of the time (Custom Legal Marketing, July 2026). We work on what AI reads about you and count the answers again after six weeks and at 90 days.
- How do you handle the bar’s advertising rules?
- Everything we write goes to your firm for review before it’s published. Anywhere we write for you, we never call a lawyer the best or an expert or predict results. Testimonials appear only with consent, proof and the disclaimers your state requires. New Jersey and Florida both restrict these claims.
- We pay marketers per signed case. Can you work that way?
- No. Bar rules limit paying anyone for recommending a lawyer. They also limit sharing legal fees with people who are not lawyers. A Sprint has a fixed price and a Retainer has a monthly fee.
- Do you write or buy reviews?
- No. The FTC’s review rule has banned fake reviews and paying for positive reviews since October 2024. Bar rules in New Jersey and Florida ban paid testimonials too. We make sure your profiles are complete.
Free AI visibility snapshot
See what AI tells your prospective clients.
Your free snapshot arrives within 48 hours.
Book a call if you’d rather talk first.