Two in three of 150 consumer brands came up in fewer than one in four AI shopping answers
We asked ChatGPT, Claude, Perplexity and Google’s AI Overviews 300 shopper questions in 15 categories. None of the questions named a brand. Of the 150 brands we track, 143 came up at least once and seven never did.
- AI answers we counted
- 1,160
- brands came up in fewer than one answer in four
- 99 of 150
- the typical brand’s share of answers in its category
- 18%
What we found
- Delta Air Lines led every brand with 62 of the 80 airline answers. Six of the ten airlines showed up in at least half of them.
- In beauty and hotels no brand reached even one answer in four. Four hotel brands were never mentioned at all.
- The sites ChatGPT listed most were capitalone.com, chase.com and apple.com. Google’s AI Overviews listed YouTube in 135 of its 260 answers.
The 300 questions
We wrote 20 questions for each category the way people type into a search box. They’re all lowercase and often half a sentence. Two examples are “best foundation for oily skin that lasts all day” and “my company caps hotels at $250 a night, which brands give the best value”.
On November 1 we put all 300 to ChatGPT, Claude and Perplexity and searched each one on Google. Google showed an AI Overview for 260 of the searches, which left 1,160 answers to count. In each category we track ten brands and counted how many answers mentioned each of them. The method is under How we did it. Every count and every question is in Every category.
How often each brand came up
Where each of the 150 brands landed in its category’s answers
Each dot is one brand, placed at the share of its category’s answers that mentioned it. The lime dot is the category’s most-mentioned brand. A hollow dot is a brand that came up in no answer.
Source: bisica, 15 question sets of 20 shopper questions asked on November 1, 2026.
See the numbers
| Category | Brand | Answers mentioning it |
|---|---|---|
| Airlines | Delta Air Lines | 62 of 80 |
| Airlines | JetBlue | 50 of 80 |
| Airlines | American Airlines | 48 of 80 |
| Airlines | United Airlines | 47 of 80 |
| Airlines | Southwest Airlines | 45 of 80 |
| Airlines | Alaska Airlines | 40 of 80 |
| Airlines | Singapore Airlines | 21 of 80 |
| Airlines | Emirates | 16 of 80 |
| Airlines | Qatar Airways | 15 of 80 |
| Airlines | British Airways | 8 of 80 |
| Electric cars | Hyundai | 58 of 80 |
| Electric cars | Tesla | 58 of 80 |
| Electric cars | Kia | 53 of 80 |
| Electric cars | Chevrolet | 40 of 80 |
| Electric cars | Rivian | 35 of 80 |
| Electric cars | Lucid | 30 of 80 |
| Electric cars | Ford | 19 of 80 |
| Electric cars | BMW | 18 of 80 |
| Electric cars | Mercedes-Benz | 18 of 80 |
| Electric cars | Polestar | 2 of 80 |
| Running shoes and athletic wear | Brooks | 43 of 75 |
| Running shoes and athletic wear | ASICS | 35 of 75 |
| Running shoes and athletic wear | Hoka | 32 of 75 |
| Running shoes and athletic wear | Saucony | 31 of 75 |
| Running shoes and athletic wear | New Balance | 23 of 75 |
| Running shoes and athletic wear | Nike | 23 of 75 |
| Running shoes and athletic wear | Lululemon | 11 of 75 |
| Running shoes and athletic wear | Adidas | 10 of 75 |
| Running shoes and athletic wear | Under Armour | 10 of 75 |
| Running shoes and athletic wear | On | 5 of 75 |
| Credit cards | Capital One | 55 of 80 |
| Credit cards | American Express | 44 of 80 |
| Credit cards | Chase Sapphire | 39 of 80 |
| Credit cards | Citi | 34 of 80 |
| Credit cards | Wells Fargo | 26 of 80 |
| Credit cards | Bank of America | 23 of 80 |
| Credit cards | Discover | 18 of 80 |
| Credit cards | U.S. Bank | 10 of 80 |
| Credit cards | Bilt | 2 of 80 |
| Credit cards | Apple Card | 0 of 80 |
| Car and home insurance | State Farm | 44 of 79 |
| Car and home insurance | USAA | 43 of 79 |
| Car and home insurance | Nationwide | 26 of 79 |
| Car and home insurance | GEICO | 24 of 79 |
| Car and home insurance | Progressive | 24 of 79 |
| Car and home insurance | Travelers | 23 of 79 |
| Car and home insurance | Allstate | 22 of 79 |
| Car and home insurance | Chubb | 15 of 79 |
| Car and home insurance | Liberty Mutual | 11 of 79 |
| Car and home insurance | Farmers | 7 of 79 |
| Luxury fashion and department stores | Nordstrom | 29 of 73 |
| Luxury fashion and department stores | Saks Fifth Avenue | 23 of 73 |
| Luxury fashion and department stores | Neiman Marcus | 17 of 73 |
| Luxury fashion and department stores | Bloomingdale’s | 15 of 73 |
| Luxury fashion and department stores | Hermès | 15 of 73 |
| Luxury fashion and department stores | Chanel | 14 of 73 |
| Luxury fashion and department stores | Louis Vuitton | 14 of 73 |
| Luxury fashion and department stores | Burberry | 8 of 73 |
| Luxury fashion and department stores | Tory Burch | 1 of 73 |
| Luxury fashion and department stores | Coach | 0 of 73 |
| Travel booking and vacation rentals | Expedia | 23 of 78 |
| Travel booking and vacation rentals | Airbnb | 22 of 78 |
| Travel booking and vacation rentals | Booking.com | 22 of 78 |
| Travel booking and vacation rentals | Vrbo | 19 of 78 |
| Travel booking and vacation rentals | Kayak | 18 of 78 |
| Travel booking and vacation rentals | Priceline | 11 of 78 |
| Travel booking and vacation rentals | Hotels.com | 7 of 78 |
| Travel booking and vacation rentals | Hopper | 6 of 78 |
| Travel booking and vacation rentals | Trip.com | 1 of 78 |
| Travel booking and vacation rentals | Tripadvisor | 1 of 78 |
| Home and furniture | IKEA | 38 of 78 |
| Home and furniture | Wayfair | 21 of 78 |
| Home and furniture | West Elm | 20 of 78 |
| Home and furniture | Room & Board | 17 of 78 |
| Home and furniture | Article | 16 of 78 |
| Home and furniture | Pottery Barn | 10 of 78 |
| Home and furniture | Ashley | 9 of 78 |
| Home and furniture | Castlery | 9 of 78 |
| Home and furniture | Crate & Barrel | 8 of 78 |
| Home and furniture | Restoration Hardware | 3 of 78 |
| Consumer electronics | Apple | 48 of 73 |
| Consumer electronics | Samsung | 33 of 73 |
| Consumer electronics | Sony | 18 of 73 |
| Consumer electronics | Bose | 13 of 73 |
| Consumer electronics | Lenovo | 13 of 73 |
| Consumer electronics | LG | 11 of 73 |
| Consumer electronics | Dell | 8 of 73 |
| Consumer electronics | TCL | 7 of 73 |
| Consumer electronics | Asus | 6 of 73 |
| Consumer electronics | Sonos | 3 of 73 |
| Banking and investing apps | SoFi | 30 of 80 |
| Banking and investing apps | Ally | 25 of 80 |
| Banking and investing apps | Fidelity | 20 of 80 |
| Banking and investing apps | Charles Schwab | 18 of 80 |
| Banking and investing apps | Chime | 15 of 80 |
| Banking and investing apps | Acorns | 11 of 80 |
| Banking and investing apps | Betterment | 10 of 80 |
| Banking and investing apps | Robinhood | 7 of 80 |
| Banking and investing apps | Wealthfront | 7 of 80 |
| Banking and investing apps | Cash App | 1 of 80 |
| Password managers and online security | Bitwarden | 36 of 79 |
| Password managers and online security | 1Password | 35 of 79 |
| Password managers and online security | Keeper | 16 of 79 |
| Password managers and online security | Norton | 13 of 79 |
| Password managers and online security | Dashlane | 10 of 79 |
| Password managers and online security | NordPass | 10 of 79 |
| Password managers and online security | Aura | 8 of 79 |
| Password managers and online security | NordVPN | 6 of 79 |
| Password managers and online security | McAfee | 5 of 79 |
| Password managers and online security | LastPass | 3 of 79 |
| Everyday fashion | Uniqlo | 20 of 75 |
| Everyday fashion | Old Navy | 14 of 75 |
| Everyday fashion | Levi’s | 13 of 75 |
| Everyday fashion | Everlane | 9 of 75 |
| Everyday fashion | J.Crew | 9 of 75 |
| Everyday fashion | H&M | 7 of 75 |
| Everyday fashion | Abercrombie & Fitch | 6 of 75 |
| Everyday fashion | Madewell | 6 of 75 |
| Everyday fashion | Banana Republic | 5 of 75 |
| Everyday fashion | Zara | 3 of 75 |
| Meditation and sleep apps | Headspace | 57 of 80 |
| Meditation and sleep apps | Calm | 54 of 80 |
| Meditation and sleep apps | Insight Timer | 35 of 80 |
| Meditation and sleep apps | BetterSleep | 12 of 80 |
| Meditation and sleep apps | Sleep Cycle | 9 of 80 |
| Meditation and sleep apps | Endel | 4 of 80 |
| Meditation and sleep apps | Oura | 3 of 80 |
| Meditation and sleep apps | Breethe | 2 of 80 |
| Meditation and sleep apps | Rise Science | 2 of 80 |
| Meditation and sleep apps | Waking Up | 1 of 80 |
| Beauty | Estée Lauder | 12 of 74 |
| Beauty | Dior Beauty | 8 of 74 |
| Beauty | Fenty Beauty | 8 of 74 |
| Beauty | NARS | 8 of 74 |
| Beauty | Supergoop! | 7 of 74 |
| Beauty | MAC | 5 of 74 |
| Beauty | Clinique | 3 of 74 |
| Beauty | Glossier | 3 of 74 |
| Beauty | Rare Beauty | 2 of 74 |
| Beauty | Charlotte Tilbury | 0 of 74 |
| Hotels | Four Seasons | 14 of 76 |
| Hotels | The Ritz-Carlton | 11 of 76 |
| Hotels | 1 Hotels | 7 of 76 |
| Hotels | Kimpton | 6 of 76 |
| Hotels | Waldorf Astoria | 5 of 76 |
| Hotels | Moxy | 1 of 76 |
| Hotels | Ace Hotel | 0 of 76 |
| Hotels | citizenM | 0 of 76 |
| Hotels | The Hoxton | 0 of 76 |
| Hotels | Virgin Hotels | 0 of 76 |
Seven brands weren’t mentioned in a single answer. Four of them are hotel brands: Ace Hotel, citizenM, The Hoxton and Virgin Hotels. The other three are Charlotte Tilbury in beauty, Coach in luxury fashion and Apple Card in credit cards.
A few categories had clear favorites
Airlines had the most brands per answer of any category. An airline answer named 4.4 of the ten on average.
Electric cars, meditation apps and insurance each had a pair of front-runners: Hyundai and Tesla with 58 of 80 answers each, Headspace and Calm with 57 and 54 of 80, State Farm and USAA with 44 and 43 of 79.
Beauty and hotels sat at the other end. The leaders there were Estée Lauder at 12 of 74 beauty answers and Four Seasons at 14 of 76 hotel answers.
The tools didn’t agree on how many brands to name
A Claude answer mentioned 2.8 of its category’s ten brands on average against 1.6 for Perplexity. Claude’s typical answer also ran about 490 words to about 170 for Perplexity.
All four tools mentioned 105 of the brands at least once. Eight were mentioned by only one tool and never in more than three answers.
Where the answers came from
ChatGPT’s top source was capitalone.com at 23 of its 300 answers. Next came chase.com in 18 and apple.com in 15. Claude and Perplexity leaned on publishers such as Forbes, Yahoo, CNBC and NerdWallet.
Google’s AI Overviews listed YouTube in 135 of 260 answers and Facebook in 107. Facebook, Instagram and Quora were all among Google’s ten most-listed sites. None of the other three tools listed any of them even once.
Google’s AI Overviews listed YouTube, Facebook and Reddit most
The five sites each tool listed most often, by how many of its answers listed them.
Source: bisica, 15 question sets of 20 shopper questions asked on November 1, 2026. A site counts once per answer that listed it. A subdomain counts as its main site.
See the numbers
| AI tool | Site | Answers listing it |
|---|---|---|
| ChatGPT | capitalone.com | 23 of 300 |
| ChatGPT | chase.com | 18 of 300 |
| ChatGPT | apple.com | 15 of 300 |
| ChatGPT | americanexpress.com | 13 of 300 |
| ChatGPT | google.com | 13 of 300 |
| Claude | yahoo.com | 32 of 300 |
| Claude | forbes.com | 31 of 300 |
| Claude | nerdwallet.com | 31 of 300 |
| Claude | cnbc.com | 23 of 300 |
| Claude | wallethub.com | 21 of 300 |
| Perplexity | forbes.com | 65 of 300 |
| Perplexity | yahoo.com | 54 of 300 |
| Perplexity | cnbc.com | 47 of 300 |
| Perplexity | usnews.com | 42 of 300 |
| Perplexity | nytimes.com | 36 of 300 |
| Google AI Overviews | youtube.com | 135 of 260 |
| Google AI Overviews | facebook.com | 107 of 260 |
| Google AI Overviews | reddit.com | 89 of 260 |
| Google AI Overviews | google.com | 67 of 260 |
| Google AI Overviews | instagram.com | 59 of 260 |
Every category
Below, each category lists its ten brands with the number of answers that mentioned each one. Under them are the sites those answers listed most and all 20 questions word for word. To share a single category, copy the link under its name, such as bisica.com/research/150-brands/#airlines.
Sites listed most: allure.com in 14 answers, ulta.com in 12 and aad.org in 10.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Estée Lauder | 4 of 20 | 4 of 20 | 2 of 20 | 2 of 14 |
| Dior Beauty | 1 of 20 | 4 of 20 | 1 of 20 | 2 of 14 |
| Fenty Beauty | 2 of 20 | 4 of 20 | 2 of 20 | 0 of 14 |
| NARS | 1 of 20 | 3 of 20 | 2 of 20 | 2 of 14 |
| Supergoop! | 2 of 20 | 2 of 20 | 2 of 20 | 1 of 14 |
| MAC | 1 of 20 | 2 of 20 | 0 of 20 | 2 of 14 |
| Clinique | 1 of 20 | 0 of 20 | 1 of 20 | 1 of 14 |
| Glossier | 0 of 20 | 2 of 20 | 0 of 20 | 1 of 14 |
| Rare Beauty | 1 of 20 | 1 of 20 | 0 of 20 | 0 of 14 |
| Charlotte Tilbury | 0 of 20 | 0 of 20 | 0 of 20 | 0 of 14 |
The 20 questions
- best foundation for oily skin that lasts all day
- best concealer for dark circles that doesn’t crease
- best foundation shade ranges for deep skin tones
- best luxury anti aging skincare brands worth buying
- best retinol serum for fine lines and wrinkles
- best face sunscreen that doesn’t leave a white cast
- best luxury niche fragrances worth the price
- best long lasting perfume for women
- my foundation turns orange by midday, what should i switch to
- dark marks from old breakouts won’t fade, which products work
- retinol irritates my skin, what are gentler options that still work
- sunscreen always pills under my foundation, which ones don’t
- my perfume fades in two hours, which ones last all day
- i can never find a foundation shade that matches my olive undertone
- foundation for my wedding day that photographs well with flash, budget around $60
- anti aging skincare routine for a 50 year old, budget around $200
- daily face sunscreen for a 45 year old worried about dark spots, under $50
- perfume gift for my wife’s 40th birthday, budget around $200
- simple three step routine for a man with oily skin who has never used skincare
- skincare gift set for my mom who has dry mature skin, under $150
Sites listed most: marriott.com in 18 answers, tripadvisor.com in 14 and hilton.com in 13.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Four Seasons | 2 of 20 | 7 of 20 | 2 of 20 | 3 of 16 |
| The Ritz-Carlton | 3 of 20 | 5 of 20 | 2 of 20 | 1 of 16 |
| 1 Hotels | 2 of 20 | 3 of 20 | 1 of 20 | 1 of 16 |
| Kimpton | 4 of 20 | 1 of 20 | 1 of 20 | 0 of 16 |
| Waldorf Astoria | 1 of 20 | 2 of 20 | 1 of 20 | 1 of 16 |
| Moxy | 1 of 20 | 0 of 20 | 0 of 20 | 0 of 16 |
| Ace Hotel | 0 of 20 | 0 of 20 | 0 of 20 | 0 of 16 |
| citizenM | 0 of 20 | 0 of 20 | 0 of 20 | 0 of 16 |
| The Hoxton | 0 of 20 | 0 of 20 | 0 of 20 | 0 of 16 |
| Virgin Hotels | 0 of 20 | 0 of 20 | 0 of 20 | 0 of 16 |
The 20 questions
- best boutique hotels in manhattan for a weekend trip
- best beachfront hotels in miami beach
- best luxury hotels in beverly hills
- best hotel brands for business travelers in the us
- best hotel loyalty programs for frequent work travel
- best hotels in santa monica near the beach
- best upscale hotels for hosting client dinners and meetings
- best hotel chains for consistent quality in every city
- big chain hotels feel soulless to me, where should i stay instead in new york
- resort fees keep surprising us in miami, which beach hotels are worth the price anyway
- my company caps hotels at $250 a night, which brands give the best value
- hotel wifi keeps dropping my video calls, which chains have reliable internet
- our last hotel in los angeles was loud all night, which hotels are quiet but central
- i travel every week and want points that are actually worth something, which program should i pick
- hotel near the loop in chicago for a 3 day sales conference with a team of 12
- hotel for a week of client meetings in midtown manhattan, under $400 a night
- beach hotel in miami for a 5 night anniversary trip in march, around $600 a night
- hotel in west hollywood for a weekend of concerts and dinners with friends, under $350 a night
- extended stay hotel with a kitchen for a 6 week project in dallas
- family friendly hotel near the orlando theme parks for a week in summer
Luxury fashion and department stores
Sites listed most: nordstrom.com in 15 answers, bloomingdales.com in 10 and yahoo.com in 9.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Nordstrom | 8 of 20 | 8 of 20 | 7 of 20 | 6 of 13 |
| Saks Fifth Avenue | 6 of 20 | 7 of 20 | 6 of 20 | 4 of 13 |
| Neiman Marcus | 7 of 20 | 3 of 20 | 5 of 20 | 2 of 13 |
| Bloomingdale’s | 5 of 20 | 4 of 20 | 3 of 20 | 3 of 13 |
| Hermès | 4 of 20 | 4 of 20 | 3 of 20 | 4 of 13 |
| Chanel | 4 of 20 | 6 of 20 | 2 of 20 | 2 of 13 |
| Louis Vuitton | 6 of 20 | 3 of 20 | 2 of 20 | 3 of 13 |
| Burberry | 5 of 20 | 1 of 20 | 1 of 20 | 1 of 13 |
| Tory Burch | 1 of 20 | 0 of 20 | 0 of 20 | 0 of 13 |
| Coach | 0 of 20 | 0 of 20 | 0 of 20 | 0 of 13 |
The 20 questions
- best luxury handbag brands that hold their value
- best department stores for buying designer clothes online
- best luxury brands for a classic wool coat that lasts for years
- best designer sneakers that are worth the money
- best places to buy designer bags with free returns
- best luxury fashion brands for a first investment piece
- best stores for a high end men’s suit
- best luxury shoe brands for heels you can actually walk in
- the designer bags i like are always sold out, where else can i buy them new
- i’m worried about fakes when buying luxury online, which stores are safe
- my expensive shoes wore out in a year, which luxury brands are actually well made
- sizing in designer clothes is all over the place, which stores help with fit
- i want to look polished at work without logos everywhere, which brands do quiet luxury well
- returns on designer orders are a hassle, which retailers make them easy
- first designer handbag for everyday work, budget around $3,000
- luxury gift for my husband’s 40th birthday, under $1,000
- where to shop for a black tie wedding outfit in new york
- designer winter coat for a move to chicago, budget around $2,000
- personal shopping service for a full work wardrobe refresh
- luxury sunglasses for a summer trip to italy, under $500
Car and home insurance
Sites listed most: insurance.com in 28 answers, cnbc.com in 23 and moneygeek.com in 22.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| State Farm | 12 of 20 | 15 of 20 | 6 of 20 | 11 of 19 |
| USAA | 12 of 20 | 14 of 20 | 8 of 20 | 9 of 19 |
| Nationwide | 7 of 20 | 10 of 20 | 6 of 20 | 3 of 19 |
| GEICO | 7 of 20 | 7 of 20 | 5 of 20 | 5 of 19 |
| Progressive | 6 of 20 | 6 of 20 | 3 of 20 | 9 of 19 |
| Travelers | 3 of 20 | 11 of 20 | 5 of 20 | 4 of 19 |
| Allstate | 3 of 20 | 7 of 20 | 3 of 20 | 9 of 19 |
| Chubb | 5 of 20 | 5 of 20 | 2 of 20 | 3 of 19 |
| Liberty Mutual | 1 of 20 | 4 of 20 | 1 of 20 | 5 of 19 |
| Farmers | 1 of 20 | 3 of 20 | 2 of 20 | 1 of 19 |
The 20 questions
- best car insurance companies for customer service
- best home insurance companies for paying claims quickly
- best companies to bundle home and auto insurance
- best car insurance for a teen driver
- best homeowners insurance for an expensive home
- best car insurance for drivers with a clean record
- best renters insurance for an apartment in a big city
- best auto insurance with an app that makes claims easy
- my car insurance went up 30% with no accidents, who should i switch to
- my home insurer dropped me after a storm claim, who will cover my house now
- my last insurer took months to pay a claim, which companies are faster
- i live in a wildfire area and can’t find home insurance, who still writes policies
- i barely drive since i started working from home, which insurers charge by the mile
- adding my teenager doubled my premium, which companies are cheaper for young drivers
- home and auto bundle for a family moving to texas, two cars and a $600k house
- car insurance for a new electric car owner in california
- homeowners insurance for a coastal home in florida with hurricane coverage
- insurance for a classic car i only drive on weekends
- umbrella policy for a family with a pool and a teen driver
- car insurance for a 70 year old retired driver with a perfect record
Password managers and online security
Sites listed most: bitwarden.com in 16 answers, 1password.com in 14 and security.org in 14.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Bitwarden | 8 of 20 | 11 of 20 | 7 of 20 | 10 of 19 |
| 1Password | 8 of 20 | 11 of 20 | 8 of 20 | 8 of 19 |
| Keeper | 3 of 20 | 5 of 20 | 1 of 20 | 7 of 19 |
| Norton | 2 of 20 | 5 of 20 | 3 of 20 | 3 of 19 |
| Dashlane | 2 of 20 | 7 of 20 | 0 of 20 | 1 of 19 |
| NordPass | 1 of 20 | 7 of 20 | 0 of 20 | 2 of 19 |
| Aura | 2 of 20 | 3 of 20 | 1 of 20 | 2 of 19 |
| NordVPN | 1 of 20 | 2 of 20 | 0 of 20 | 3 of 19 |
| McAfee | 0 of 20 | 2 of 20 | 0 of 20 | 3 of 19 |
| LastPass | 0 of 20 | 2 of 20 | 0 of 20 | 1 of 19 |
The 20 questions
- best password manager for a family
- best password manager for a small business team
- best identity theft protection services
- best antivirus for a home computer and phone
- best vpn for privacy on public wifi
- best password manager that works on every phone and computer
- best services to remove my personal info from data broker sites
- best authenticator apps and security keys for two factor login
- my email password showed up in a data breach, what should i use to protect my accounts
- i reuse the same password everywhere, what’s the easiest tool to fix that
- my parents keep falling for scam texts, what apps protect them
- my team shares passwords in a spreadsheet, what should we use instead
- i got locked out of my accounts after losing my phone, how do i stop that happening again
- someone opened a credit card in my name, what service helps me recover
- password manager for a 40 person company with single sign on, budget around $5 per user
- security setup for a family of four with kids starting to use phones
- password manager to replace the one built into my browser, under $50 a year
- vpn and antivirus bundle for a remote worker who travels a lot
- way to share passwords safely with my spouse for bills and accounts
- identity protection for a retiree worried about phone scams
Airlines
Sites listed most: facebook.com in 17 answers, delta.com in 14, aa.com in 12 and southwest.com in 12.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Delta Air Lines | 17 of 20 | 17 of 20 | 14 of 20 | 14 of 20 |
| JetBlue | 14 of 20 | 14 of 20 | 10 of 20 | 12 of 20 |
| American Airlines | 12 of 20 | 16 of 20 | 9 of 20 | 11 of 20 |
| United Airlines | 10 of 20 | 16 of 20 | 10 of 20 | 11 of 20 |
| Southwest Airlines | 12 of 20 | 12 of 20 | 11 of 20 | 10 of 20 |
| Alaska Airlines | 11 of 20 | 13 of 20 | 8 of 20 | 8 of 20 |
| Singapore Airlines | 6 of 20 | 8 of 20 | 2 of 20 | 5 of 20 |
| Emirates | 4 of 20 | 7 of 20 | 0 of 20 | 5 of 20 |
| Qatar Airways | 5 of 20 | 5 of 20 | 1 of 20 | 4 of 20 |
| British Airways | 1 of 20 | 3 of 20 | 0 of 20 | 4 of 20 |
The 20 questions
- best airline for international business class
- best us airlines for on time flights
- best airline loyalty programs for someone who flies twice a month
- best airlines for legroom in economy
- best airline to fly to europe from new york
- best airlines for flying with kids
- best airlines for free wifi on board
- best premium economy for long flights to asia
- my flights keep getting cancelled, which airlines are the most reliable
- i’m tired of paying for every bag, which airlines include checked bags
- i’m 6’4 and economy seats are torture, which airlines have more room
- my airline lost my bag twice this year, which ones handle bags better
- my elite status is about to expire, which airline should i move my loyalty to
- the cheap airline i flew had terrible customer service, who is better when things go wrong
- business class flight from new york to london for a work trip, under $4,000
- family of four flying to hawaii from chicago in the summer
- airline for weekly work flights between boston and washington dc
- honeymoon flights to italy with a lie flat seat
- airline for a flight with a small dog in the cabin
- airline for a flight from los angeles to tokyo with great food and service
Running shoes and athletic wear
Sites listed most: runnersworld.com in 16 answers, runrepeat.com in 15, asics.com in 14 and rtings.com in 14.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Brooks | 13 of 20 | 10 of 20 | 12 of 20 | 8 of 15 |
| ASICS | 11 of 20 | 10 of 20 | 8 of 20 | 6 of 15 |
| Hoka | 9 of 20 | 10 of 20 | 6 of 20 | 7 of 15 |
| Saucony | 10 of 20 | 9 of 20 | 7 of 20 | 5 of 15 |
| New Balance | 8 of 20 | 6 of 20 | 3 of 20 | 6 of 15 |
| Nike | 5 of 20 | 8 of 20 | 6 of 20 | 4 of 15 |
| Lululemon | 3 of 20 | 3 of 20 | 3 of 20 | 2 of 15 |
| Adidas | 6 of 20 | 1 of 20 | 2 of 20 | 1 of 15 |
| Under Armour | 3 of 20 | 2 of 20 | 1 of 20 | 4 of 15 |
| On | 1 of 20 | 3 of 20 | 1 of 20 | 0 of 15 |
The 20 questions
- best running shoes for a first marathon
- best running shoes for flat feet
- best cushioned running shoes for daily miles
- best trail running shoes for rocky terrain
- best running shoes for wide feet
- best carbon plate racing shoes
- best running shorts and leggings that don’t chafe
- best athletic wear brands for women
- my knees hurt after runs, which shoes have the most support
- i keep getting blisters on long runs, what shoes and socks help
- my running shoes wear out after 200 miles, which brands last longer
- my workout leggings go see through when i squat, which ones don’t
- i overpronate and my shins hurt, what running shoes help
- my running clothes start to smell after a few washes, which brands stay fresh
- running shoes for a 45 year old training for a first half marathon, under $160
- shoes for a beginner doing couch to 5k on pavement
- winter running gear for cold mornings in minneapolis
- gym clothes for a man who lifts and runs, budget around $200
- lightweight running jacket for rainy runs in seattle
- race day outfit and shoes for the new york city marathon
Credit cards
Sites listed most: chase.com in 33 answers, cnbc.com in 33 and nerdwallet.com in 33.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Capital One | 17 of 20 | 15 of 20 | 10 of 20 | 13 of 20 |
| American Express | 11 of 20 | 13 of 20 | 8 of 20 | 12 of 20 |
| Chase Sapphire | 10 of 20 | 9 of 20 | 9 of 20 | 11 of 20 |
| Citi | 7 of 20 | 11 of 20 | 5 of 20 | 11 of 20 |
| Wells Fargo | 2 of 20 | 9 of 20 | 7 of 20 | 8 of 20 |
| Bank of America | 6 of 20 | 9 of 20 | 3 of 20 | 5 of 20 |
| Discover | 4 of 20 | 6 of 20 | 3 of 20 | 5 of 20 |
| U.S. Bank | 5 of 20 | 1 of 20 | 2 of 20 | 2 of 20 |
| Bilt | 0 of 20 | 1 of 20 | 0 of 20 | 1 of 20 |
| Apple Card | 0 of 20 | 0 of 20 | 0 of 20 | 0 of 20 |
The 20 questions
- best travel credit card for international trips
- best cash back credit card with no annual fee
- best credit cards for airport lounge access
- best credit card for building credit from scratch
- best business credit cards for a small company
- best credit card for groceries and gas
- best premium credit cards worth the annual fee
- best balance transfer credit cards with a long 0% period
- i’m paying foreign transaction fees abroad, which cards don’t charge them
- my card’s rewards got worse this year, what should i switch to
- i have a thin credit file and keep getting denied, which cards approve beginners
- i carry a balance and the interest is killing me, which cards help
- my points expire before i use them, which cards have points that last
- the annual fee on my travel card went up, which cards are still worth it
- travel card for a couple who flies abroad twice a year and spends about $4,000 a month
- first credit card for a college student with no credit history
- card for a small business owner spending $20k a month on ads and supplies
- cash back card for a family that spends a lot on groceries and gas
- card with good purchase protection for buying a new laptop
- card to put a $10,000 wedding on and earn the most rewards
Electric cars
Sites listed most: edmunds.com in 23 answers, usnews.com in 20 and youtube.com in 17.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Hyundai | 16 of 20 | 17 of 20 | 10 of 20 | 15 of 20 |
| Tesla | 16 of 20 | 16 of 20 | 12 of 20 | 14 of 20 |
| Kia | 15 of 20 | 16 of 20 | 11 of 20 | 11 of 20 |
| Chevrolet | 13 of 20 | 12 of 20 | 7 of 20 | 8 of 20 |
| Rivian | 8 of 20 | 12 of 20 | 6 of 20 | 9 of 20 |
| Lucid | 8 of 20 | 10 of 20 | 6 of 20 | 6 of 20 |
| Ford | 8 of 20 | 6 of 20 | 2 of 20 | 3 of 20 |
| BMW | 6 of 20 | 6 of 20 | 3 of 20 | 3 of 20 |
| Mercedes-Benz | 5 of 20 | 6 of 20 | 2 of 20 | 5 of 20 |
| Polestar | 1 of 20 | 1 of 20 | 0 of 20 | 0 of 20 |
The 20 questions
- best electric cars for long range road trips
- best electric suv for a family of five
- best affordable electric cars under $40,000
- best luxury electric cars
- best plug in hybrids for someone not ready for full electric
- best electric cars for cold winters
- best electric pickup trucks
- best electric cars with the fastest charging
- i’m worried about range on long drives, which electric cars go the farthest
- i live in an apartment with no home charger, which electric cars still make sense
- my old car is costing a fortune in repairs, which electric car keeps running costs low
- charging stations near me are always broken, which car brands have the best network
- i tow a small camper, which electric vehicles can handle it
- i’m worried about battery replacement costs, which electric cars hold up best
- electric suv for a family in colorado that skis every weekend, budget around $60,000
- first electric car for a 30 mile daily commute in california
- electric car for a teenager’s first car, under $35,000
- luxury electric sedan to replace a gas car for a doctor who drives a lot
- electric car lease for 3 years with low monthly payments
- electric three row suv for family road trips
Meditation and sleep apps
Sites listed most: apple.com in 22 answers, calm.com in 20 and headspace.com in 15.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Headspace | 14 of 20 | 15 of 20 | 13 of 20 | 15 of 20 |
| Calm | 15 of 20 | 17 of 20 | 10 of 20 | 12 of 20 |
| Insight Timer | 8 of 20 | 12 of 20 | 6 of 20 | 9 of 20 |
| BetterSleep | 3 of 20 | 3 of 20 | 2 of 20 | 4 of 20 |
| Sleep Cycle | 2 of 20 | 2 of 20 | 1 of 20 | 4 of 20 |
| Endel | 1 of 20 | 2 of 20 | 1 of 20 | 0 of 20 |
| Oura | 2 of 20 | 1 of 20 | 0 of 20 | 0 of 20 |
| Breethe | 0 of 20 | 2 of 20 | 0 of 20 | 0 of 20 |
| Rise Science | 1 of 20 | 1 of 20 | 0 of 20 | 0 of 20 |
| Waking Up | 1 of 20 | 0 of 20 | 0 of 20 | 0 of 20 |
The 20 questions
- best meditation app for beginners
- best sleep app for insomnia
- best apps for anxiety and stress
- best apps with sleep stories and sounds
- best mindfulness apps for companies to offer employees
- best apps for falling asleep faster
- best breathing exercise apps
- best apps to track sleep
- i wake up at 3am every night and can’t fall back asleep, what app helps
- my mind races at bedtime, which meditation app actually works
- i tried meditating and got bored after a week, which apps keep you going
- work stress is wrecking my sleep, what apps help me wind down
- i can’t sit still for long meditations, which apps have short sessions
- my kid has trouble sleeping, are there good apps for children
- meditation app subscription for a 300 person company wellness program
- sleep app for a new parent who only gets short naps
- meditation app for a beginner with 10 minutes a day, under $70 a year
- app for a frequent traveler dealing with jet lag
- app with relaxing sounds for an office worker who needs focus
- guided meditation app for a teenager dealing with exam stress
Consumer electronics
Sites listed most: rtings.com in 21 answers, techradar.com in 15 and tomsguide.com in 15.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Apple | 13 of 20 | 15 of 20 | 11 of 20 | 9 of 13 |
| Samsung | 10 of 20 | 8 of 20 | 7 of 20 | 8 of 13 |
| Sony | 5 of 20 | 5 of 20 | 4 of 20 | 4 of 13 |
| Bose | 2 of 20 | 5 of 20 | 4 of 20 | 2 of 13 |
| Lenovo | 4 of 20 | 3 of 20 | 4 of 20 | 2 of 13 |
| LG | 3 of 20 | 4 of 20 | 2 of 20 | 2 of 13 |
| Dell | 2 of 20 | 3 of 20 | 2 of 20 | 1 of 13 |
| TCL | 2 of 20 | 2 of 20 | 2 of 20 | 1 of 13 |
| Asus | 2 of 20 | 3 of 20 | 1 of 20 | 0 of 13 |
| Sonos | 1 of 20 | 1 of 20 | 0 of 20 | 1 of 13 |
The 20 questions
- best phone to buy right now for camera quality and battery life
- best laptop for a college student under $1,000
- best noise cancelling headphones for flights and commuting
- best 65 inch tv for movies and sports
- best wireless earbuds for running and the gym
- best laptop for video editing and photo work
- best tablet for drawing and taking notes
- best smartwatch for fitness tracking and sleep
- my phone battery dies by mid afternoon, which phones last a full day
- my laptop is slow and loud, what should i replace it with for office work
- my tv looks washed out in a bright living room, which tvs handle glare
- my earbuds keep falling out when i work out, which ones stay in
- my phone screen cracked again, which phones are the most durable
- video calls sound bad on my headphones, which ones have the best microphone
- phone for my mom who wants big text and a simple camera, budget around $500
- laptop for a remote worker who travels weekly and needs long battery life
- tv and soundbar setup for a small apartment, about $1,500 total
- headphones for a long flight to asia, comfortable for 14 hours
- first phone for a 13 year old with good parental controls
- gaming laptop for a teenager that can also handle schoolwork, under $1,500
Travel booking and vacation rentals
Sites listed most: google.com in 16 answers, facebook.com in 12 and expedia.com in 11.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Expedia | 5 of 20 | 9 of 20 | 5 of 20 | 4 of 18 |
| Airbnb | 6 of 20 | 9 of 20 | 3 of 20 | 4 of 18 |
| Booking.com | 5 of 20 | 9 of 20 | 4 of 20 | 4 of 18 |
| Vrbo | 4 of 20 | 5 of 20 | 4 of 20 | 6 of 18 |
| Kayak | 6 of 20 | 7 of 20 | 0 of 20 | 5 of 18 |
| Priceline | 2 of 20 | 4 of 20 | 1 of 20 | 4 of 18 |
| Hotels.com | 1 of 20 | 2 of 20 | 1 of 20 | 3 of 18 |
| Hopper | 1 of 20 | 2 of 20 | 1 of 20 | 2 of 18 |
| Trip.com | 0 of 20 | 0 of 20 | 0 of 20 | 1 of 18 |
| Tripadvisor | 0 of 20 | 0 of 20 | 0 of 20 | 1 of 18 |
The 20 questions
- best site to book cheap flights for a family vacation
- best app to book hotels at the last minute
- best vacation rental sites for a big group trip
- best travel booking sites for package deals with flights and hotel
- best apps for tracking flight prices and getting alerts
- best site to book a beach house for a week in summer
- best sites for booking hotels with free cancellation
- best travel apps to plan a whole trip in one place
- the vacation rental we booked had huge cleaning fees, where should we book next time
- flight prices keep changing every time i search, where do i find the real lowest fare
- our booking site wouldn’t help when our flight was cancelled, which ones have good support
- i keep paying hidden resort fees, which booking sites show the full price
- i never know if a rental listing is real, which sites protect renters
- booking a trip with friends gets messy, which apps make it easy to split costs and plans
- book flights and a hotel for a family of four to orlando in march
- cabin rental for 10 people near a ski area for a long weekend
- cheap last minute flights from new york to europe in the fall
- hotel and car rental bundle for a week in hawaii, around $4,000
- apartment rental for a month in lisbon while working remotely
- honeymoon booking for 10 days in italy with flights and hotels
Banking and investing apps
Sites listed most: cnbc.com in 27 answers, nerdwallet.com in 24 and bankrate.com in 22.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| SoFi | 5 of 20 | 12 of 20 | 2 of 20 | 11 of 20 |
| Ally | 8 of 20 | 8 of 20 | 4 of 20 | 5 of 20 |
| Fidelity | 5 of 20 | 6 of 20 | 4 of 20 | 5 of 20 |
| Charles Schwab | 6 of 20 | 6 of 20 | 2 of 20 | 4 of 20 |
| Chime | 1 of 20 | 7 of 20 | 1 of 20 | 6 of 20 |
| Acorns | 2 of 20 | 4 of 20 | 2 of 20 | 3 of 20 |
| Betterment | 3 of 20 | 4 of 20 | 1 of 20 | 2 of 20 |
| Robinhood | 1 of 20 | 2 of 20 | 1 of 20 | 3 of 20 |
| Wealthfront | 1 of 20 | 4 of 20 | 0 of 20 | 2 of 20 |
| Cash App | 0 of 20 | 0 of 20 | 0 of 20 | 1 of 20 |
The 20 questions
- best high yield savings account right now
- best checking account with no monthly fees
- best investing app for beginners
- best online bank with a good mobile app
- best app to automatically save and invest spare change
- best robo advisor for a retirement account
- best bank for a small business owner
- best budgeting apps that connect to my bank
- my bank keeps charging overdraft fees, where should i move my account
- my savings account pays almost no interest, where can i get more
- i want to start investing but don’t know how to pick stocks, what app should i use
- my bank’s app is slow and confusing, which banks have the best apps
- transferring money between my accounts takes days, which banks are faster
- i get paid on a different schedule each month, which banks give early access to paychecks
- savings account for a $20,000 emergency fund that i can reach quickly
- first bank account for a college student with no fees
- roth ira for a 30 year old starting with $200 a month
- joint account for a newly married couple who want to budget together
- investing app for a teenager with a custodial account
- bank for a freelancer who needs to separate business and personal money
Everyday fashion
Sites listed most: youtube.com in 9 answers, nordstrom.com in 8 and reddit.com in 8.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Uniqlo | 8 of 20 | 6 of 20 | 4 of 20 | 2 of 15 |
| Old Navy | 5 of 20 | 3 of 20 | 4 of 20 | 2 of 15 |
| Levi’s | 1 of 20 | 6 of 20 | 4 of 20 | 2 of 15 |
| Everlane | 3 of 20 | 3 of 20 | 0 of 20 | 3 of 15 |
| J.Crew | 3 of 20 | 3 of 20 | 3 of 20 | 0 of 15 |
| H&M | 1 of 20 | 5 of 20 | 0 of 20 | 1 of 15 |
| Abercrombie & Fitch | 2 of 20 | 1 of 20 | 1 of 20 | 2 of 15 |
| Madewell | 2 of 20 | 2 of 20 | 2 of 20 | 0 of 15 |
| Banana Republic | 2 of 20 | 2 of 20 | 1 of 20 | 0 of 15 |
| Zara | 0 of 20 | 3 of 20 | 0 of 20 | 0 of 15 |
The 20 questions
- best places to buy affordable work clothes
- best jeans for women that actually fit
- best basics brands for t shirts and sweatshirts
- best online clothing stores for men
- best sustainable clothing brands that aren’t too expensive
- best stores for a winter coat under $200
- best activewear brands for everyday wear
- best clothing subscription boxes
- every pair of jeans i buy online fits wrong, which brands have consistent sizing
- my clothes fall apart after a few washes, which brands last longer
- i’m tall and nothing fits, which stores have good tall sizes
- returning clothes i bought online is a hassle, which stores make returns easy
- fast fashion feels wasteful, where can i shop that’s better for the planet
- i hate shopping in malls, which online stores have the best fit guides
- outfits for a new office job with a business casual dress code, about $300
- clothes for a week long trip to europe in the fall
- capsule wardrobe for a busy mom who wants comfortable basics
- wedding guest outfit for a summer outdoor wedding under $150
- back to school clothes for a teenager who cares about trends
- plus size clothing for work and weekends that looks polished
Home and furniture
Sites listed most: ikea.com in 15 answers, forbes.com in 11, google.com in 10 and youtube.com in 10.
Each AI tool
| Brand | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| IKEA | 13 of 20 | 10 of 20 | 8 of 20 | 7 of 18 |
| Wayfair | 5 of 20 | 8 of 20 | 4 of 20 | 4 of 18 |
| West Elm | 5 of 20 | 10 of 20 | 2 of 20 | 3 of 18 |
| Room & Board | 6 of 20 | 5 of 20 | 4 of 20 | 2 of 18 |
| Article | 4 of 20 | 5 of 20 | 4 of 20 | 3 of 18 |
| Pottery Barn | 4 of 20 | 2 of 20 | 2 of 20 | 2 of 18 |
| Ashley | 3 of 20 | 3 of 20 | 1 of 20 | 2 of 18 |
| Castlery | 2 of 20 | 4 of 20 | 2 of 20 | 1 of 18 |
| Crate & Barrel | 4 of 20 | 2 of 20 | 0 of 20 | 2 of 18 |
| Restoration Hardware | 0 of 20 | 2 of 20 | 0 of 20 | 1 of 18 |
The 20 questions
- best places to buy a couch online
- best affordable furniture stores for a first apartment
- best mattress brands for back pain
- best stores for modern furniture that looks expensive
- best outdoor furniture that lasts through the weather
- best dining tables for a small space
- best home decor stores for rugs and lighting
- best furniture brands that are easy to assemble
- my couch sagged after one year, which brands make sofas that last
- furniture delivery takes months, which stores ship fast
- i have a tiny apartment and nothing fits, where do i find small space furniture
- my cat scratches every couch, which fabrics and brands hold up to pets
- i can’t tell what furniture looks like in person, which stores have the best return policies
- my mattress makes me sleep hot, which mattresses stay cool
- furnish a two bedroom apartment for under $5,000
- sectional sofa for a family with two kids and a dog
- home office desk and chair for working eight hours a day, about $800
- patio set for a small balcony in a city apartment
- nursery furniture for a first baby, safe and simple
- bedroom set for a guest room that gets used a few times a year
How we did it
The questions and the brands
Each category’s 20 questions run from early research to the point where a shopper is ready to buy and often gives a budget or a date. No question mentions a brand. In each category we picked ten brands that compete for those shoppers. Most are household names and a few are smaller rivals. The list isn’t a ranking and doesn’t include every brand in the category.
The four AI tools
We asked ChatGPT (gpt-5.6-luna), Claude (claude-sonnet-5) and Perplexity (perplexity/sonar) through each company’s API with web search on and the location set to the United States. Google’s AI Overviews are the summaries Google shows above its results. We searched the same questions on Google and left out any search that didn’t show one. We asked each question once on each tool on the afternoon of November 1, 2026.
The counting rule
An answer counts for a brand when its own words name the brand or one of its products. A passing mention is enough. SkyMiles counts for Delta, a Galaxy phone for Samsung and, in beauty, “Dior” for Dior Beauty. For Chase Sapphire only Sapphire cards count. A brand named only in a source link doesn’t count. Neither does a sister store with its own name, such as Nordstrom Rack for Nordstrom. Sites count under their main address, which puts finance.yahoo.com under yahoo.com.
Checking the counts
An AI model, Claude Haiku, listed the companies each answer names. Separately, a plain word search looked for each brand in each answer’s text. The two agreed on all but 74 of the 11,600 brand-and-answer pairs. Claude read each of those 74 answers against the rule above and made the call.
Two more Claude agents that hadn’t seen our counts then read 100 answers in full. We picked them at random across all 15 categories and four tools. The brands they found matched our counts on all 1,000 pairs.
Claude is also one of the tools we compare. On every pair but those 74 our count matches a plain word search that uses no AI.
Limits
These counts come from one run on one day. SparkToro’s January 2026 research found that AI tools rarely give the same list of brands twice. We count how often a brand comes up across many questions and never its place in a list. The apps people use can answer differently from the API, since they remember earlier chats and know roughly where you are. A mention isn’t always a recommendation, but we count every mention the same way.
Next month
We ask the same 300 questions on the first of every month and will publish what changes.
The data
Download the files this study is built on. You may reuse them and any chart on this page under CC BY 4.0 if you credit bisica and link to this page.
Cite this study
bisica. (2026, November 10). Two in three of 150 consumer brands came up in fewer than one in four AI shopping answers. bisica Research. https://bisica.com/research/150-brands/
For press
bisica is an AI search agency. We show brands what ChatGPT, Claude, Perplexity and Google's AI tell their customers about them. Then we fix the pages those answers draw on. For the data behind any number here, or a category we didn't publish, write to hello@bisica.com.
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