Two in three of 150 consumer brands came up in fewer than one in four AI shopping answers

We asked ChatGPT, Claude, Perplexity and Google’s AI Overviews 300 shopper questions in 15 categories. None of the questions named a brand. Of the 150 brands we track, 143 came up at least once and seven never did.

AI answers we counted
1,160
brands came up in fewer than one answer in four
99 of 150
the typical brand’s share of answers in its category
18%

What we found

  • Delta Air Lines led every brand with 62 of the 80 airline answers. Six of the ten airlines showed up in at least half of them.
  • In beauty and hotels no brand reached even one answer in four. Four hotel brands were never mentioned at all.
  • The sites ChatGPT listed most were capitalone.com, chase.com and apple.com. Google’s AI Overviews listed YouTube in 135 of its 260 answers.

The 300 questions

We wrote 20 questions for each category the way people type into a search box. They’re all lowercase and often half a sentence. Two examples are “best foundation for oily skin that lasts all day” and “my company caps hotels at $250 a night, which brands give the best value”.

On November 1 we put all 300 to ChatGPT, Claude and Perplexity and searched each one on Google. Google showed an AI Overview for 260 of the searches, which left 1,160 answers to count. In each category we track ten brands and counted how many answers mentioned each of them. The method is under How we did it. Every count and every question is in Every category.

How often each brand came up

Where each of the 150 brands landed in its category’s answers

Each dot is one brand, placed at the share of its category’s answers that mentioned it. The lime dot is the category’s most-mentioned brand. A hollow dot is a brand that came up in no answer.

Source: bisica, 15 question sets of 20 shopper questions asked on November 1, 2026.

See the numbers
CategoryBrandAnswers mentioning it
AirlinesDelta Air Lines62 of 80
AirlinesJetBlue50 of 80
AirlinesAmerican Airlines48 of 80
AirlinesUnited Airlines47 of 80
AirlinesSouthwest Airlines45 of 80
AirlinesAlaska Airlines40 of 80
AirlinesSingapore Airlines21 of 80
AirlinesEmirates16 of 80
AirlinesQatar Airways15 of 80
AirlinesBritish Airways8 of 80
Electric carsHyundai58 of 80
Electric carsTesla58 of 80
Electric carsKia53 of 80
Electric carsChevrolet40 of 80
Electric carsRivian35 of 80
Electric carsLucid30 of 80
Electric carsFord19 of 80
Electric carsBMW18 of 80
Electric carsMercedes-Benz18 of 80
Electric carsPolestar2 of 80
Running shoes and athletic wearBrooks43 of 75
Running shoes and athletic wearASICS35 of 75
Running shoes and athletic wearHoka32 of 75
Running shoes and athletic wearSaucony31 of 75
Running shoes and athletic wearNew Balance23 of 75
Running shoes and athletic wearNike23 of 75
Running shoes and athletic wearLululemon11 of 75
Running shoes and athletic wearAdidas10 of 75
Running shoes and athletic wearUnder Armour10 of 75
Running shoes and athletic wearOn5 of 75
Credit cardsCapital One55 of 80
Credit cardsAmerican Express44 of 80
Credit cardsChase Sapphire39 of 80
Credit cardsCiti34 of 80
Credit cardsWells Fargo26 of 80
Credit cardsBank of America23 of 80
Credit cardsDiscover18 of 80
Credit cardsU.S. Bank10 of 80
Credit cardsBilt2 of 80
Credit cardsApple Card0 of 80
Car and home insuranceState Farm44 of 79
Car and home insuranceUSAA43 of 79
Car and home insuranceNationwide26 of 79
Car and home insuranceGEICO24 of 79
Car and home insuranceProgressive24 of 79
Car and home insuranceTravelers23 of 79
Car and home insuranceAllstate22 of 79
Car and home insuranceChubb15 of 79
Car and home insuranceLiberty Mutual11 of 79
Car and home insuranceFarmers7 of 79
Luxury fashion and department storesNordstrom29 of 73
Luxury fashion and department storesSaks Fifth Avenue23 of 73
Luxury fashion and department storesNeiman Marcus17 of 73
Luxury fashion and department storesBloomingdale’s15 of 73
Luxury fashion and department storesHermès15 of 73
Luxury fashion and department storesChanel14 of 73
Luxury fashion and department storesLouis Vuitton14 of 73
Luxury fashion and department storesBurberry8 of 73
Luxury fashion and department storesTory Burch1 of 73
Luxury fashion and department storesCoach0 of 73
Travel booking and vacation rentalsExpedia23 of 78
Travel booking and vacation rentalsAirbnb22 of 78
Travel booking and vacation rentalsBooking.com22 of 78
Travel booking and vacation rentalsVrbo19 of 78
Travel booking and vacation rentalsKayak18 of 78
Travel booking and vacation rentalsPriceline11 of 78
Travel booking and vacation rentalsHotels.com7 of 78
Travel booking and vacation rentalsHopper6 of 78
Travel booking and vacation rentalsTrip.com1 of 78
Travel booking and vacation rentalsTripadvisor1 of 78
Home and furnitureIKEA38 of 78
Home and furnitureWayfair21 of 78
Home and furnitureWest Elm20 of 78
Home and furnitureRoom & Board17 of 78
Home and furnitureArticle16 of 78
Home and furniturePottery Barn10 of 78
Home and furnitureAshley9 of 78
Home and furnitureCastlery9 of 78
Home and furnitureCrate & Barrel8 of 78
Home and furnitureRestoration Hardware3 of 78
Consumer electronicsApple48 of 73
Consumer electronicsSamsung33 of 73
Consumer electronicsSony18 of 73
Consumer electronicsBose13 of 73
Consumer electronicsLenovo13 of 73
Consumer electronicsLG11 of 73
Consumer electronicsDell8 of 73
Consumer electronicsTCL7 of 73
Consumer electronicsAsus6 of 73
Consumer electronicsSonos3 of 73
Banking and investing appsSoFi30 of 80
Banking and investing appsAlly25 of 80
Banking and investing appsFidelity20 of 80
Banking and investing appsCharles Schwab18 of 80
Banking and investing appsChime15 of 80
Banking and investing appsAcorns11 of 80
Banking and investing appsBetterment10 of 80
Banking and investing appsRobinhood7 of 80
Banking and investing appsWealthfront7 of 80
Banking and investing appsCash App1 of 80
Password managers and online securityBitwarden36 of 79
Password managers and online security1Password35 of 79
Password managers and online securityKeeper16 of 79
Password managers and online securityNorton13 of 79
Password managers and online securityDashlane10 of 79
Password managers and online securityNordPass10 of 79
Password managers and online securityAura8 of 79
Password managers and online securityNordVPN6 of 79
Password managers and online securityMcAfee5 of 79
Password managers and online securityLastPass3 of 79
Everyday fashionUniqlo20 of 75
Everyday fashionOld Navy14 of 75
Everyday fashionLevi’s13 of 75
Everyday fashionEverlane9 of 75
Everyday fashionJ.Crew9 of 75
Everyday fashionH&M7 of 75
Everyday fashionAbercrombie & Fitch6 of 75
Everyday fashionMadewell6 of 75
Everyday fashionBanana Republic5 of 75
Everyday fashionZara3 of 75
Meditation and sleep appsHeadspace57 of 80
Meditation and sleep appsCalm54 of 80
Meditation and sleep appsInsight Timer35 of 80
Meditation and sleep appsBetterSleep12 of 80
Meditation and sleep appsSleep Cycle9 of 80
Meditation and sleep appsEndel4 of 80
Meditation and sleep appsOura3 of 80
Meditation and sleep appsBreethe2 of 80
Meditation and sleep appsRise Science2 of 80
Meditation and sleep appsWaking Up1 of 80
BeautyEstée Lauder12 of 74
BeautyDior Beauty8 of 74
BeautyFenty Beauty8 of 74
BeautyNARS8 of 74
BeautySupergoop!7 of 74
BeautyMAC5 of 74
BeautyClinique3 of 74
BeautyGlossier3 of 74
BeautyRare Beauty2 of 74
BeautyCharlotte Tilbury0 of 74
HotelsFour Seasons14 of 76
HotelsThe Ritz-Carlton11 of 76
Hotels1 Hotels7 of 76
HotelsKimpton6 of 76
HotelsWaldorf Astoria5 of 76
HotelsMoxy1 of 76
HotelsAce Hotel0 of 76
HotelscitizenM0 of 76
HotelsThe Hoxton0 of 76
HotelsVirgin Hotels0 of 76

Seven brands weren’t mentioned in a single answer. Four of them are hotel brands: Ace Hotel, citizenM, The Hoxton and Virgin Hotels. The other three are Charlotte Tilbury in beauty, Coach in luxury fashion and Apple Card in credit cards.

A few categories had clear favorites

Airlines had the most brands per answer of any category. An airline answer named 4.4 of the ten on average.

Electric cars, meditation apps and insurance each had a pair of front-runners: Hyundai and Tesla with 58 of 80 answers each, Headspace and Calm with 57 and 54 of 80, State Farm and USAA with 44 and 43 of 79.

Beauty and hotels sat at the other end. The leaders there were Estée Lauder at 12 of 74 beauty answers and Four Seasons at 14 of 76 hotel answers.

Airlines and insurance each had seven brands in at least a quarter of their answers

How many of each category’s ten brands came up in at least a quarter of its answers.

Source: bisica, 15 question sets of 20 shopper questions asked on November 1, 2026.

See the numbers
CategoryBrands in at least 1 answer in 4Brands that came up at all
Airlines7 of 1010 of 10
Car and home insurance7 of 1010 of 10
Electric cars6 of 1010 of 10
Running shoes and athletic wear6 of 1010 of 10
Credit cards6 of 109 of 10
Banking and investing apps3 of 1010 of 10
Home and furniture3 of 1010 of 10
Meditation and sleep apps3 of 1010 of 10
Travel booking and vacation rentals3 of 1010 of 10
Consumer electronics2 of 1010 of 10
Password managers and online security2 of 1010 of 10
Luxury fashion and department stores2 of 109 of 10
Everyday fashion1 of 1010 of 10
Beauty0 of 109 of 10
Hotels0 of 106 of 10

The tools didn’t agree on how many brands to name

A Claude answer mentioned 2.8 of its category’s ten brands on average against 1.6 for Perplexity. Claude’s typical answer also ran about 490 words to about 170 for Perplexity.

Claude’s answers named the most of the brands we track and Perplexity’s the fewest

The average number of the category’s ten brands named in one answer.

Source: bisica, 15 question sets of 20 shopper questions asked on November 1, 2026. Google AI Overviews counts only searches that showed one.

See the numbers
AI toolBrands per answerBrand mentionsAnswers
Claude2.8851300
ChatGPT2.3701300
Google AI Overviews2.3599260
Perplexity1.6479300

All four tools mentioned 105 of the brands at least once. Eight were mentioned by only one tool and never in more than three answers.

Where the answers came from

ChatGPT’s top source was capitalone.com at 23 of its 300 answers. Next came chase.com in 18 and apple.com in 15. Claude and Perplexity leaned on publishers such as Forbes, Yahoo, CNBC and NerdWallet.

Google’s AI Overviews listed YouTube in 135 of 260 answers and Facebook in 107. Facebook, Instagram and Quora were all among Google’s ten most-listed sites. None of the other three tools listed any of them even once.

Google’s AI Overviews listed YouTube, Facebook and Reddit most

The five sites each tool listed most often, by how many of its answers listed them.

Source: bisica, 15 question sets of 20 shopper questions asked on November 1, 2026. A site counts once per answer that listed it. A subdomain counts as its main site.

See the numbers
AI toolSiteAnswers listing it
ChatGPTcapitalone.com23 of 300
ChatGPTchase.com18 of 300
ChatGPTapple.com15 of 300
ChatGPTamericanexpress.com13 of 300
ChatGPTgoogle.com13 of 300
Claudeyahoo.com32 of 300
Claudeforbes.com31 of 300
Claudenerdwallet.com31 of 300
Claudecnbc.com23 of 300
Claudewallethub.com21 of 300
Perplexityforbes.com65 of 300
Perplexityyahoo.com54 of 300
Perplexitycnbc.com47 of 300
Perplexityusnews.com42 of 300
Perplexitynytimes.com36 of 300
Google AI Overviewsyoutube.com135 of 260
Google AI Overviewsfacebook.com107 of 260
Google AI Overviewsreddit.com89 of 260
Google AI Overviewsgoogle.com67 of 260
Google AI Overviewsinstagram.com59 of 260

Every category

Below, each category lists its ten brands with the number of answers that mentioned each one. Under them are the sites those answers listed most and all 20 questions word for word. To share a single category, copy the link under its name, such as bisica.com/research/150-brands/#airlines.

Estée Lauder
12 of 74
Dior Beauty
8 of 74
Fenty Beauty
8 of 74
NARS
8 of 74
Supergoop!
7 of 74
MAC
5 of 74
Clinique
3 of 74
Glossier
3 of 74
Rare Beauty
2 of 74
Charlotte Tilbury
0 of 74

Sites listed most: allure.com in 14 answers, ulta.com in 12 and aad.org in 10.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Estée Lauder4 of 204 of 202 of 202 of 14
Dior Beauty1 of 204 of 201 of 202 of 14
Fenty Beauty2 of 204 of 202 of 200 of 14
NARS1 of 203 of 202 of 202 of 14
Supergoop!2 of 202 of 202 of 201 of 14
MAC1 of 202 of 200 of 202 of 14
Clinique1 of 200 of 201 of 201 of 14
Glossier0 of 202 of 200 of 201 of 14
Rare Beauty1 of 201 of 200 of 200 of 14
Charlotte Tilbury0 of 200 of 200 of 200 of 14
The 20 questions
  1. best foundation for oily skin that lasts all day
  2. best concealer for dark circles that doesn’t crease
  3. best foundation shade ranges for deep skin tones
  4. best luxury anti aging skincare brands worth buying
  5. best retinol serum for fine lines and wrinkles
  6. best face sunscreen that doesn’t leave a white cast
  7. best luxury niche fragrances worth the price
  8. best long lasting perfume for women
  9. my foundation turns orange by midday, what should i switch to
  10. dark marks from old breakouts won’t fade, which products work
  11. retinol irritates my skin, what are gentler options that still work
  12. sunscreen always pills under my foundation, which ones don’t
  13. my perfume fades in two hours, which ones last all day
  14. i can never find a foundation shade that matches my olive undertone
  15. foundation for my wedding day that photographs well with flash, budget around $60
  16. anti aging skincare routine for a 50 year old, budget around $200
  17. daily face sunscreen for a 45 year old worried about dark spots, under $50
  18. perfume gift for my wife’s 40th birthday, budget around $200
  19. simple three step routine for a man with oily skin who has never used skincare
  20. skincare gift set for my mom who has dry mature skin, under $150
Four Seasons
14 of 76
The Ritz-Carlton
11 of 76
1 Hotels
7 of 76
Kimpton
6 of 76
Waldorf Astoria
5 of 76
Moxy
1 of 76
Ace Hotel
0 of 76
citizenM
0 of 76
The Hoxton
0 of 76
Virgin Hotels
0 of 76

Sites listed most: marriott.com in 18 answers, tripadvisor.com in 14 and hilton.com in 13.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Four Seasons2 of 207 of 202 of 203 of 16
The Ritz-Carlton3 of 205 of 202 of 201 of 16
1 Hotels2 of 203 of 201 of 201 of 16
Kimpton4 of 201 of 201 of 200 of 16
Waldorf Astoria1 of 202 of 201 of 201 of 16
Moxy1 of 200 of 200 of 200 of 16
Ace Hotel0 of 200 of 200 of 200 of 16
citizenM0 of 200 of 200 of 200 of 16
The Hoxton0 of 200 of 200 of 200 of 16
Virgin Hotels0 of 200 of 200 of 200 of 16
The 20 questions
  1. best boutique hotels in manhattan for a weekend trip
  2. best beachfront hotels in miami beach
  3. best luxury hotels in beverly hills
  4. best hotel brands for business travelers in the us
  5. best hotel loyalty programs for frequent work travel
  6. best hotels in santa monica near the beach
  7. best upscale hotels for hosting client dinners and meetings
  8. best hotel chains for consistent quality in every city
  9. big chain hotels feel soulless to me, where should i stay instead in new york
  10. resort fees keep surprising us in miami, which beach hotels are worth the price anyway
  11. my company caps hotels at $250 a night, which brands give the best value
  12. hotel wifi keeps dropping my video calls, which chains have reliable internet
  13. our last hotel in los angeles was loud all night, which hotels are quiet but central
  14. i travel every week and want points that are actually worth something, which program should i pick
  15. hotel near the loop in chicago for a 3 day sales conference with a team of 12
  16. hotel for a week of client meetings in midtown manhattan, under $400 a night
  17. beach hotel in miami for a 5 night anniversary trip in march, around $600 a night
  18. hotel in west hollywood for a weekend of concerts and dinners with friends, under $350 a night
  19. extended stay hotel with a kitchen for a 6 week project in dallas
  20. family friendly hotel near the orlando theme parks for a week in summer

Luxury fashion and department stores

9 of 10 came up · 73 answers

Nordstrom
29 of 73
Saks Fifth Avenue
23 of 73
Neiman Marcus
17 of 73
Bloomingdale’s
15 of 73
Hermès
15 of 73
Chanel
14 of 73
Louis Vuitton
14 of 73
Burberry
8 of 73
Tory Burch
1 of 73
Coach
0 of 73

Sites listed most: nordstrom.com in 15 answers, bloomingdales.com in 10 and yahoo.com in 9.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Nordstrom8 of 208 of 207 of 206 of 13
Saks Fifth Avenue6 of 207 of 206 of 204 of 13
Neiman Marcus7 of 203 of 205 of 202 of 13
Bloomingdale’s5 of 204 of 203 of 203 of 13
Hermès4 of 204 of 203 of 204 of 13
Chanel4 of 206 of 202 of 202 of 13
Louis Vuitton6 of 203 of 202 of 203 of 13
Burberry5 of 201 of 201 of 201 of 13
Tory Burch1 of 200 of 200 of 200 of 13
Coach0 of 200 of 200 of 200 of 13
The 20 questions
  1. best luxury handbag brands that hold their value
  2. best department stores for buying designer clothes online
  3. best luxury brands for a classic wool coat that lasts for years
  4. best designer sneakers that are worth the money
  5. best places to buy designer bags with free returns
  6. best luxury fashion brands for a first investment piece
  7. best stores for a high end men’s suit
  8. best luxury shoe brands for heels you can actually walk in
  9. the designer bags i like are always sold out, where else can i buy them new
  10. i’m worried about fakes when buying luxury online, which stores are safe
  11. my expensive shoes wore out in a year, which luxury brands are actually well made
  12. sizing in designer clothes is all over the place, which stores help with fit
  13. i want to look polished at work without logos everywhere, which brands do quiet luxury well
  14. returns on designer orders are a hassle, which retailers make them easy
  15. first designer handbag for everyday work, budget around $3,000
  16. luxury gift for my husband’s 40th birthday, under $1,000
  17. where to shop for a black tie wedding outfit in new york
  18. designer winter coat for a move to chicago, budget around $2,000
  19. personal shopping service for a full work wardrobe refresh
  20. luxury sunglasses for a summer trip to italy, under $500

Car and home insurance

10 of 10 came up · 79 answers

State Farm
44 of 79
USAA
43 of 79
Nationwide
26 of 79
GEICO
24 of 79
Progressive
24 of 79
Travelers
23 of 79
Allstate
22 of 79
Chubb
15 of 79
Liberty Mutual
11 of 79
Farmers
7 of 79

Sites listed most: insurance.com in 28 answers, cnbc.com in 23 and moneygeek.com in 22.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
State Farm12 of 2015 of 206 of 2011 of 19
USAA12 of 2014 of 208 of 209 of 19
Nationwide7 of 2010 of 206 of 203 of 19
GEICO7 of 207 of 205 of 205 of 19
Progressive6 of 206 of 203 of 209 of 19
Travelers3 of 2011 of 205 of 204 of 19
Allstate3 of 207 of 203 of 209 of 19
Chubb5 of 205 of 202 of 203 of 19
Liberty Mutual1 of 204 of 201 of 205 of 19
Farmers1 of 203 of 202 of 201 of 19
The 20 questions
  1. best car insurance companies for customer service
  2. best home insurance companies for paying claims quickly
  3. best companies to bundle home and auto insurance
  4. best car insurance for a teen driver
  5. best homeowners insurance for an expensive home
  6. best car insurance for drivers with a clean record
  7. best renters insurance for an apartment in a big city
  8. best auto insurance with an app that makes claims easy
  9. my car insurance went up 30% with no accidents, who should i switch to
  10. my home insurer dropped me after a storm claim, who will cover my house now
  11. my last insurer took months to pay a claim, which companies are faster
  12. i live in a wildfire area and can’t find home insurance, who still writes policies
  13. i barely drive since i started working from home, which insurers charge by the mile
  14. adding my teenager doubled my premium, which companies are cheaper for young drivers
  15. home and auto bundle for a family moving to texas, two cars and a $600k house
  16. car insurance for a new electric car owner in california
  17. homeowners insurance for a coastal home in florida with hurricane coverage
  18. insurance for a classic car i only drive on weekends
  19. umbrella policy for a family with a pool and a teen driver
  20. car insurance for a 70 year old retired driver with a perfect record

Password managers and online security

10 of 10 came up · 79 answers

Bitwarden
36 of 79
1Password
35 of 79
Keeper
16 of 79
Norton
13 of 79
Dashlane
10 of 79
NordPass
10 of 79
Aura
8 of 79
NordVPN
6 of 79
McAfee
5 of 79
LastPass
3 of 79

Sites listed most: bitwarden.com in 16 answers, 1password.com in 14 and security.org in 14.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Bitwarden8 of 2011 of 207 of 2010 of 19
1Password8 of 2011 of 208 of 208 of 19
Keeper3 of 205 of 201 of 207 of 19
Norton2 of 205 of 203 of 203 of 19
Dashlane2 of 207 of 200 of 201 of 19
NordPass1 of 207 of 200 of 202 of 19
Aura2 of 203 of 201 of 202 of 19
NordVPN1 of 202 of 200 of 203 of 19
McAfee0 of 202 of 200 of 203 of 19
LastPass0 of 202 of 200 of 201 of 19
The 20 questions
  1. best password manager for a family
  2. best password manager for a small business team
  3. best identity theft protection services
  4. best antivirus for a home computer and phone
  5. best vpn for privacy on public wifi
  6. best password manager that works on every phone and computer
  7. best services to remove my personal info from data broker sites
  8. best authenticator apps and security keys for two factor login
  9. my email password showed up in a data breach, what should i use to protect my accounts
  10. i reuse the same password everywhere, what’s the easiest tool to fix that
  11. my parents keep falling for scam texts, what apps protect them
  12. my team shares passwords in a spreadsheet, what should we use instead
  13. i got locked out of my accounts after losing my phone, how do i stop that happening again
  14. someone opened a credit card in my name, what service helps me recover
  15. password manager for a 40 person company with single sign on, budget around $5 per user
  16. security setup for a family of four with kids starting to use phones
  17. password manager to replace the one built into my browser, under $50 a year
  18. vpn and antivirus bundle for a remote worker who travels a lot
  19. way to share passwords safely with my spouse for bills and accounts
  20. identity protection for a retiree worried about phone scams
Delta Air Lines
62 of 80
JetBlue
50 of 80
American Airlines
48 of 80
United Airlines
47 of 80
Southwest Airlines
45 of 80
Alaska Airlines
40 of 80
Singapore Airlines
21 of 80
Emirates
16 of 80
Qatar Airways
15 of 80
British Airways
8 of 80

Sites listed most: facebook.com in 17 answers, delta.com in 14, aa.com in 12 and southwest.com in 12.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Delta Air Lines17 of 2017 of 2014 of 2014 of 20
JetBlue14 of 2014 of 2010 of 2012 of 20
American Airlines12 of 2016 of 209 of 2011 of 20
United Airlines10 of 2016 of 2010 of 2011 of 20
Southwest Airlines12 of 2012 of 2011 of 2010 of 20
Alaska Airlines11 of 2013 of 208 of 208 of 20
Singapore Airlines6 of 208 of 202 of 205 of 20
Emirates4 of 207 of 200 of 205 of 20
Qatar Airways5 of 205 of 201 of 204 of 20
British Airways1 of 203 of 200 of 204 of 20
The 20 questions
  1. best airline for international business class
  2. best us airlines for on time flights
  3. best airline loyalty programs for someone who flies twice a month
  4. best airlines for legroom in economy
  5. best airline to fly to europe from new york
  6. best airlines for flying with kids
  7. best airlines for free wifi on board
  8. best premium economy for long flights to asia
  9. my flights keep getting cancelled, which airlines are the most reliable
  10. i’m tired of paying for every bag, which airlines include checked bags
  11. i’m 6’4 and economy seats are torture, which airlines have more room
  12. my airline lost my bag twice this year, which ones handle bags better
  13. my elite status is about to expire, which airline should i move my loyalty to
  14. the cheap airline i flew had terrible customer service, who is better when things go wrong
  15. business class flight from new york to london for a work trip, under $4,000
  16. family of four flying to hawaii from chicago in the summer
  17. airline for weekly work flights between boston and washington dc
  18. honeymoon flights to italy with a lie flat seat
  19. airline for a flight with a small dog in the cabin
  20. airline for a flight from los angeles to tokyo with great food and service

Running shoes and athletic wear

10 of 10 came up · 75 answers

Brooks
43 of 75
ASICS
35 of 75
Hoka
32 of 75
Saucony
31 of 75
New Balance
23 of 75
Nike
23 of 75
Lululemon
11 of 75
Adidas
10 of 75
Under Armour
10 of 75
On
5 of 75

Sites listed most: runnersworld.com in 16 answers, runrepeat.com in 15, asics.com in 14 and rtings.com in 14.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Brooks13 of 2010 of 2012 of 208 of 15
ASICS11 of 2010 of 208 of 206 of 15
Hoka9 of 2010 of 206 of 207 of 15
Saucony10 of 209 of 207 of 205 of 15
New Balance8 of 206 of 203 of 206 of 15
Nike5 of 208 of 206 of 204 of 15
Lululemon3 of 203 of 203 of 202 of 15
Adidas6 of 201 of 202 of 201 of 15
Under Armour3 of 202 of 201 of 204 of 15
On1 of 203 of 201 of 200 of 15
The 20 questions
  1. best running shoes for a first marathon
  2. best running shoes for flat feet
  3. best cushioned running shoes for daily miles
  4. best trail running shoes for rocky terrain
  5. best running shoes for wide feet
  6. best carbon plate racing shoes
  7. best running shorts and leggings that don’t chafe
  8. best athletic wear brands for women
  9. my knees hurt after runs, which shoes have the most support
  10. i keep getting blisters on long runs, what shoes and socks help
  11. my running shoes wear out after 200 miles, which brands last longer
  12. my workout leggings go see through when i squat, which ones don’t
  13. i overpronate and my shins hurt, what running shoes help
  14. my running clothes start to smell after a few washes, which brands stay fresh
  15. running shoes for a 45 year old training for a first half marathon, under $160
  16. shoes for a beginner doing couch to 5k on pavement
  17. winter running gear for cold mornings in minneapolis
  18. gym clothes for a man who lifts and runs, budget around $200
  19. lightweight running jacket for rainy runs in seattle
  20. race day outfit and shoes for the new york city marathon
Capital One
55 of 80
American Express
44 of 80
Chase Sapphire
39 of 80
Citi
34 of 80
Wells Fargo
26 of 80
Bank of America
23 of 80
Discover
18 of 80
U.S. Bank
10 of 80
Bilt
2 of 80
Apple Card
0 of 80

Sites listed most: chase.com in 33 answers, cnbc.com in 33 and nerdwallet.com in 33.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Capital One17 of 2015 of 2010 of 2013 of 20
American Express11 of 2013 of 208 of 2012 of 20
Chase Sapphire10 of 209 of 209 of 2011 of 20
Citi7 of 2011 of 205 of 2011 of 20
Wells Fargo2 of 209 of 207 of 208 of 20
Bank of America6 of 209 of 203 of 205 of 20
Discover4 of 206 of 203 of 205 of 20
U.S. Bank5 of 201 of 202 of 202 of 20
Bilt0 of 201 of 200 of 201 of 20
Apple Card0 of 200 of 200 of 200 of 20
The 20 questions
  1. best travel credit card for international trips
  2. best cash back credit card with no annual fee
  3. best credit cards for airport lounge access
  4. best credit card for building credit from scratch
  5. best business credit cards for a small company
  6. best credit card for groceries and gas
  7. best premium credit cards worth the annual fee
  8. best balance transfer credit cards with a long 0% period
  9. i’m paying foreign transaction fees abroad, which cards don’t charge them
  10. my card’s rewards got worse this year, what should i switch to
  11. i have a thin credit file and keep getting denied, which cards approve beginners
  12. i carry a balance and the interest is killing me, which cards help
  13. my points expire before i use them, which cards have points that last
  14. the annual fee on my travel card went up, which cards are still worth it
  15. travel card for a couple who flies abroad twice a year and spends about $4,000 a month
  16. first credit card for a college student with no credit history
  17. card for a small business owner spending $20k a month on ads and supplies
  18. cash back card for a family that spends a lot on groceries and gas
  19. card with good purchase protection for buying a new laptop
  20. card to put a $10,000 wedding on and earn the most rewards
Hyundai
58 of 80
Tesla
58 of 80
Kia
53 of 80
Chevrolet
40 of 80
Rivian
35 of 80
Lucid
30 of 80
Ford
19 of 80
BMW
18 of 80
Mercedes-Benz
18 of 80
Polestar
2 of 80

Sites listed most: edmunds.com in 23 answers, usnews.com in 20 and youtube.com in 17.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Hyundai16 of 2017 of 2010 of 2015 of 20
Tesla16 of 2016 of 2012 of 2014 of 20
Kia15 of 2016 of 2011 of 2011 of 20
Chevrolet13 of 2012 of 207 of 208 of 20
Rivian8 of 2012 of 206 of 209 of 20
Lucid8 of 2010 of 206 of 206 of 20
Ford8 of 206 of 202 of 203 of 20
BMW6 of 206 of 203 of 203 of 20
Mercedes-Benz5 of 206 of 202 of 205 of 20
Polestar1 of 201 of 200 of 200 of 20
The 20 questions
  1. best electric cars for long range road trips
  2. best electric suv for a family of five
  3. best affordable electric cars under $40,000
  4. best luxury electric cars
  5. best plug in hybrids for someone not ready for full electric
  6. best electric cars for cold winters
  7. best electric pickup trucks
  8. best electric cars with the fastest charging
  9. i’m worried about range on long drives, which electric cars go the farthest
  10. i live in an apartment with no home charger, which electric cars still make sense
  11. my old car is costing a fortune in repairs, which electric car keeps running costs low
  12. charging stations near me are always broken, which car brands have the best network
  13. i tow a small camper, which electric vehicles can handle it
  14. i’m worried about battery replacement costs, which electric cars hold up best
  15. electric suv for a family in colorado that skis every weekend, budget around $60,000
  16. first electric car for a 30 mile daily commute in california
  17. electric car for a teenager’s first car, under $35,000
  18. luxury electric sedan to replace a gas car for a doctor who drives a lot
  19. electric car lease for 3 years with low monthly payments
  20. electric three row suv for family road trips

Meditation and sleep apps

10 of 10 came up · 80 answers

Headspace
57 of 80
Calm
54 of 80
Insight Timer
35 of 80
BetterSleep
12 of 80
Sleep Cycle
9 of 80
Endel
4 of 80
Oura
3 of 80
Breethe
2 of 80
Rise Science
2 of 80
Waking Up
1 of 80

Sites listed most: apple.com in 22 answers, calm.com in 20 and headspace.com in 15.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Headspace14 of 2015 of 2013 of 2015 of 20
Calm15 of 2017 of 2010 of 2012 of 20
Insight Timer8 of 2012 of 206 of 209 of 20
BetterSleep3 of 203 of 202 of 204 of 20
Sleep Cycle2 of 202 of 201 of 204 of 20
Endel1 of 202 of 201 of 200 of 20
Oura2 of 201 of 200 of 200 of 20
Breethe0 of 202 of 200 of 200 of 20
Rise Science1 of 201 of 200 of 200 of 20
Waking Up1 of 200 of 200 of 200 of 20
The 20 questions
  1. best meditation app for beginners
  2. best sleep app for insomnia
  3. best apps for anxiety and stress
  4. best apps with sleep stories and sounds
  5. best mindfulness apps for companies to offer employees
  6. best apps for falling asleep faster
  7. best breathing exercise apps
  8. best apps to track sleep
  9. i wake up at 3am every night and can’t fall back asleep, what app helps
  10. my mind races at bedtime, which meditation app actually works
  11. i tried meditating and got bored after a week, which apps keep you going
  12. work stress is wrecking my sleep, what apps help me wind down
  13. i can’t sit still for long meditations, which apps have short sessions
  14. my kid has trouble sleeping, are there good apps for children
  15. meditation app subscription for a 300 person company wellness program
  16. sleep app for a new parent who only gets short naps
  17. meditation app for a beginner with 10 minutes a day, under $70 a year
  18. app for a frequent traveler dealing with jet lag
  19. app with relaxing sounds for an office worker who needs focus
  20. guided meditation app for a teenager dealing with exam stress

Consumer electronics

10 of 10 came up · 73 answers

Apple
48 of 73
Samsung
33 of 73
Sony
18 of 73
Bose
13 of 73
Lenovo
13 of 73
LG
11 of 73
Dell
8 of 73
TCL
7 of 73
Asus
6 of 73
Sonos
3 of 73

Sites listed most: rtings.com in 21 answers, techradar.com in 15 and tomsguide.com in 15.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Apple13 of 2015 of 2011 of 209 of 13
Samsung10 of 208 of 207 of 208 of 13
Sony5 of 205 of 204 of 204 of 13
Bose2 of 205 of 204 of 202 of 13
Lenovo4 of 203 of 204 of 202 of 13
LG3 of 204 of 202 of 202 of 13
Dell2 of 203 of 202 of 201 of 13
TCL2 of 202 of 202 of 201 of 13
Asus2 of 203 of 201 of 200 of 13
Sonos1 of 201 of 200 of 201 of 13
The 20 questions
  1. best phone to buy right now for camera quality and battery life
  2. best laptop for a college student under $1,000
  3. best noise cancelling headphones for flights and commuting
  4. best 65 inch tv for movies and sports
  5. best wireless earbuds for running and the gym
  6. best laptop for video editing and photo work
  7. best tablet for drawing and taking notes
  8. best smartwatch for fitness tracking and sleep
  9. my phone battery dies by mid afternoon, which phones last a full day
  10. my laptop is slow and loud, what should i replace it with for office work
  11. my tv looks washed out in a bright living room, which tvs handle glare
  12. my earbuds keep falling out when i work out, which ones stay in
  13. my phone screen cracked again, which phones are the most durable
  14. video calls sound bad on my headphones, which ones have the best microphone
  15. phone for my mom who wants big text and a simple camera, budget around $500
  16. laptop for a remote worker who travels weekly and needs long battery life
  17. tv and soundbar setup for a small apartment, about $1,500 total
  18. headphones for a long flight to asia, comfortable for 14 hours
  19. first phone for a 13 year old with good parental controls
  20. gaming laptop for a teenager that can also handle schoolwork, under $1,500

Travel booking and vacation rentals

10 of 10 came up · 78 answers

Expedia
23 of 78
Airbnb
22 of 78
Booking.com
22 of 78
Vrbo
19 of 78
Kayak
18 of 78
Priceline
11 of 78
Hotels.com
7 of 78
Hopper
6 of 78
Trip.com
1 of 78
Tripadvisor
1 of 78

Sites listed most: google.com in 16 answers, facebook.com in 12 and expedia.com in 11.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Expedia5 of 209 of 205 of 204 of 18
Airbnb6 of 209 of 203 of 204 of 18
Booking.com5 of 209 of 204 of 204 of 18
Vrbo4 of 205 of 204 of 206 of 18
Kayak6 of 207 of 200 of 205 of 18
Priceline2 of 204 of 201 of 204 of 18
Hotels.com1 of 202 of 201 of 203 of 18
Hopper1 of 202 of 201 of 202 of 18
Trip.com0 of 200 of 200 of 201 of 18
Tripadvisor0 of 200 of 200 of 201 of 18
The 20 questions
  1. best site to book cheap flights for a family vacation
  2. best app to book hotels at the last minute
  3. best vacation rental sites for a big group trip
  4. best travel booking sites for package deals with flights and hotel
  5. best apps for tracking flight prices and getting alerts
  6. best site to book a beach house for a week in summer
  7. best sites for booking hotels with free cancellation
  8. best travel apps to plan a whole trip in one place
  9. the vacation rental we booked had huge cleaning fees, where should we book next time
  10. flight prices keep changing every time i search, where do i find the real lowest fare
  11. our booking site wouldn’t help when our flight was cancelled, which ones have good support
  12. i keep paying hidden resort fees, which booking sites show the full price
  13. i never know if a rental listing is real, which sites protect renters
  14. booking a trip with friends gets messy, which apps make it easy to split costs and plans
  15. book flights and a hotel for a family of four to orlando in march
  16. cabin rental for 10 people near a ski area for a long weekend
  17. cheap last minute flights from new york to europe in the fall
  18. hotel and car rental bundle for a week in hawaii, around $4,000
  19. apartment rental for a month in lisbon while working remotely
  20. honeymoon booking for 10 days in italy with flights and hotels

Banking and investing apps

10 of 10 came up · 80 answers

SoFi
30 of 80
Ally
25 of 80
Fidelity
20 of 80
Charles Schwab
18 of 80
Chime
15 of 80
Acorns
11 of 80
Betterment
10 of 80
Robinhood
7 of 80
Wealthfront
7 of 80
Cash App
1 of 80

Sites listed most: cnbc.com in 27 answers, nerdwallet.com in 24 and bankrate.com in 22.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
SoFi5 of 2012 of 202 of 2011 of 20
Ally8 of 208 of 204 of 205 of 20
Fidelity5 of 206 of 204 of 205 of 20
Charles Schwab6 of 206 of 202 of 204 of 20
Chime1 of 207 of 201 of 206 of 20
Acorns2 of 204 of 202 of 203 of 20
Betterment3 of 204 of 201 of 202 of 20
Robinhood1 of 202 of 201 of 203 of 20
Wealthfront1 of 204 of 200 of 202 of 20
Cash App0 of 200 of 200 of 201 of 20
The 20 questions
  1. best high yield savings account right now
  2. best checking account with no monthly fees
  3. best investing app for beginners
  4. best online bank with a good mobile app
  5. best app to automatically save and invest spare change
  6. best robo advisor for a retirement account
  7. best bank for a small business owner
  8. best budgeting apps that connect to my bank
  9. my bank keeps charging overdraft fees, where should i move my account
  10. my savings account pays almost no interest, where can i get more
  11. i want to start investing but don’t know how to pick stocks, what app should i use
  12. my bank’s app is slow and confusing, which banks have the best apps
  13. transferring money between my accounts takes days, which banks are faster
  14. i get paid on a different schedule each month, which banks give early access to paychecks
  15. savings account for a $20,000 emergency fund that i can reach quickly
  16. first bank account for a college student with no fees
  17. roth ira for a 30 year old starting with $200 a month
  18. joint account for a newly married couple who want to budget together
  19. investing app for a teenager with a custodial account
  20. bank for a freelancer who needs to separate business and personal money
Uniqlo
20 of 75
Old Navy
14 of 75
Levi’s
13 of 75
Everlane
9 of 75
J.Crew
9 of 75
H&M
7 of 75
Abercrombie & Fitch
6 of 75
Madewell
6 of 75
Banana Republic
5 of 75
Zara
3 of 75

Sites listed most: youtube.com in 9 answers, nordstrom.com in 8 and reddit.com in 8.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
Uniqlo8 of 206 of 204 of 202 of 15
Old Navy5 of 203 of 204 of 202 of 15
Levi’s1 of 206 of 204 of 202 of 15
Everlane3 of 203 of 200 of 203 of 15
J.Crew3 of 203 of 203 of 200 of 15
H&M1 of 205 of 200 of 201 of 15
Abercrombie & Fitch2 of 201 of 201 of 202 of 15
Madewell2 of 202 of 202 of 200 of 15
Banana Republic2 of 202 of 201 of 200 of 15
Zara0 of 203 of 200 of 200 of 15
The 20 questions
  1. best places to buy affordable work clothes
  2. best jeans for women that actually fit
  3. best basics brands for t shirts and sweatshirts
  4. best online clothing stores for men
  5. best sustainable clothing brands that aren’t too expensive
  6. best stores for a winter coat under $200
  7. best activewear brands for everyday wear
  8. best clothing subscription boxes
  9. every pair of jeans i buy online fits wrong, which brands have consistent sizing
  10. my clothes fall apart after a few washes, which brands last longer
  11. i’m tall and nothing fits, which stores have good tall sizes
  12. returning clothes i bought online is a hassle, which stores make returns easy
  13. fast fashion feels wasteful, where can i shop that’s better for the planet
  14. i hate shopping in malls, which online stores have the best fit guides
  15. outfits for a new office job with a business casual dress code, about $300
  16. clothes for a week long trip to europe in the fall
  17. capsule wardrobe for a busy mom who wants comfortable basics
  18. wedding guest outfit for a summer outdoor wedding under $150
  19. back to school clothes for a teenager who cares about trends
  20. plus size clothing for work and weekends that looks polished
IKEA
38 of 78
Wayfair
21 of 78
West Elm
20 of 78
Room & Board
17 of 78
Article
16 of 78
Pottery Barn
10 of 78
Ashley
9 of 78
Castlery
9 of 78
Crate & Barrel
8 of 78
Restoration Hardware
3 of 78

Sites listed most: ikea.com in 15 answers, forbes.com in 11, google.com in 10 and youtube.com in 10.

Each AI tool
BrandChatGPTClaudePerplexityGoogle AI Overviews
IKEA13 of 2010 of 208 of 207 of 18
Wayfair5 of 208 of 204 of 204 of 18
West Elm5 of 2010 of 202 of 203 of 18
Room & Board6 of 205 of 204 of 202 of 18
Article4 of 205 of 204 of 203 of 18
Pottery Barn4 of 202 of 202 of 202 of 18
Ashley3 of 203 of 201 of 202 of 18
Castlery2 of 204 of 202 of 201 of 18
Crate & Barrel4 of 202 of 200 of 202 of 18
Restoration Hardware0 of 202 of 200 of 201 of 18
The 20 questions
  1. best places to buy a couch online
  2. best affordable furniture stores for a first apartment
  3. best mattress brands for back pain
  4. best stores for modern furniture that looks expensive
  5. best outdoor furniture that lasts through the weather
  6. best dining tables for a small space
  7. best home decor stores for rugs and lighting
  8. best furniture brands that are easy to assemble
  9. my couch sagged after one year, which brands make sofas that last
  10. furniture delivery takes months, which stores ship fast
  11. i have a tiny apartment and nothing fits, where do i find small space furniture
  12. my cat scratches every couch, which fabrics and brands hold up to pets
  13. i can’t tell what furniture looks like in person, which stores have the best return policies
  14. my mattress makes me sleep hot, which mattresses stay cool
  15. furnish a two bedroom apartment for under $5,000
  16. sectional sofa for a family with two kids and a dog
  17. home office desk and chair for working eight hours a day, about $800
  18. patio set for a small balcony in a city apartment
  19. nursery furniture for a first baby, safe and simple
  20. bedroom set for a guest room that gets used a few times a year

How we did it

The questions and the brands

Each category’s 20 questions run from early research to the point where a shopper is ready to buy and often gives a budget or a date. No question mentions a brand. In each category we picked ten brands that compete for those shoppers. Most are household names and a few are smaller rivals. The list isn’t a ranking and doesn’t include every brand in the category.

The four AI tools

We asked ChatGPT (gpt-5.6-luna), Claude (claude-sonnet-5) and Perplexity (perplexity/sonar) through each company’s API with web search on and the location set to the United States. Google’s AI Overviews are the summaries Google shows above its results. We searched the same questions on Google and left out any search that didn’t show one. We asked each question once on each tool on the afternoon of November 1, 2026.

The counting rule

An answer counts for a brand when its own words name the brand or one of its products. A passing mention is enough. SkyMiles counts for Delta, a Galaxy phone for Samsung and, in beauty, “Dior” for Dior Beauty. For Chase Sapphire only Sapphire cards count. A brand named only in a source link doesn’t count. Neither does a sister store with its own name, such as Nordstrom Rack for Nordstrom. Sites count under their main address, which puts finance.yahoo.com under yahoo.com.

Checking the counts

An AI model, Claude Haiku, listed the companies each answer names. Separately, a plain word search looked for each brand in each answer’s text. The two agreed on all but 74 of the 11,600 brand-and-answer pairs. Claude read each of those 74 answers against the rule above and made the call.

Two more Claude agents that hadn’t seen our counts then read 100 answers in full. We picked them at random across all 15 categories and four tools. The brands they found matched our counts on all 1,000 pairs.

Claude is also one of the tools we compare. On every pair but those 74 our count matches a plain word search that uses no AI.

Limits

These counts come from one run on one day. SparkToro’s January 2026 research found that AI tools rarely give the same list of brands twice. We count how often a brand comes up across many questions and never its place in a list. The apps people use can answer differently from the API, since they remember earlier chats and know roughly where you are. A mention isn’t always a recommendation, but we count every mention the same way.

Next month

We ask the same 300 questions on the first of every month and will publish what changes.

The data

Download the files this study is built on. You may reuse them and any chart on this page under CC BY 4.0 if you credit bisica and link to this page.

Cite this study

bisica. (2026, November 10). Two in three of 150 consumer brands came up in fewer than one in four AI shopping answers. bisica Research. https://bisica.com/research/150-brands/

For press

bisica is an AI search agency. We show brands what ChatGPT, Claude, Perplexity and Google's AI tell their customers about them. Then we fix the pages those answers draw on. For the data behind any number here, or a category we didn't publish, write to hello@bisica.com.

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