Your own website
- Documentation
- Integrations
- Pricing
Vendor and other company websites were about 70% of the sources ChatGPT cited for software questions.
G2, analysis of 35,000 ChatGPT citations, February 2026
Security buyers ask AI first. Be the answer.
Security and IT leaders now ask AI assistants which vendors to shortlist. bisica finds out what they’re told about your product, does the work to change it and runs the same questions again to show you what changed.
A buyer asks AI
What’s the best endpoint security for a 500-person company?
The answer
Three products come up most often:
- Your product: one agent for Windows, macOS and Linux with managed detection and pricing on the website.
- Competitor A: strong detection but it needs a dedicated team to run.
- Competitor B: low cost but limited response tools.
Sources
yourproduct.com
g2.com
reddit.com
Why now
Your buyers already ask AI.
Many build their shortlist with an AI assistant before they contact a vendor.
51%
of B2B software buyers now start their research with an AI chatbot more often than with Google.
G2, The Answer Economy: survey of 1,076 B2B software buyers, March 2026
94%
of B2B buying groups rank their shortlist before they talk to a seller.
6sense, 2025 Buyer Experience Report: nearly 4,000 buyers
69%
of buyers chose a different vendor than they first planned because an AI chatbot recommended it.
G2, The Answer Economy, 2026
The questions
What security buyers ask AI.
Examples of the questions we map and track for a security company. Yours come from your product, your buyers and the tools they already run.
Early research
- What’s the best endpoint security for a 500-person company?
- Do we need EDR, XDR or a managed service if we have no security team?
- What should a 200-person software company use for single sign-on and password management?
Comparing vendors
- Compare endpoint security tools for a mostly Mac company on price and how much tuning they need.
- Which SIEM works for a three-person security team with no full-time analyst?
- Which email security tools work with Microsoft 365 and catch the phishing its built-in filter misses?
Ready to choose
- Which of these two vendors is FedRAMP authorized and publishes a SOC 2 Type II report?
- How long does it take to deploy this agent to 2,000 laptops, and does it need a reboot?
- What does this vendor charge per endpoint, and is managed detection included?
The sources
Where AI gets its answers about security software.
AI leans most on vendors’ own websites for software. It can’t repeat what you don’t publish.
Review sites
- G2
- Gartner Peer Insights
- Capterra
They are cited more as buyers get close to choosing. They were 13% of sources at that stage and 9% overall.
G2, February 2026
Forums and social
- YouTube
Practitioners compare notes here. Sites like these were 17% of the sources in the same analysis.
G2, February 2026
Analysts and independent tests
- Analyst reports
- MITRE ATT&CK Evaluations
- AV-TEST
Analyst coverage and independent test results give AI something to draw on besides your own claims.
The work
What we do for security companies.
A senior operator does the work and runs the same questions again to report what changed. How we work
-
Publish what buyers filter on
We put supported platforms, integrations, certifications, pricing model and deployment time on pages AI can read.
-
Write for each buyer
We publish pages for specific buyers by company size, industry and the tools they already run.
-
Complete your review profiles
We fill in and correct your profiles on G2, Gartner Peer Insights and Capterra. We never write or buy reviews.
-
Put your proof in the open
We turn test results, certifications and case studies from gated PDFs into pages. Your team clears every claim first.
The free snapshot
See what AI says about you.
We ask ChatGPT, Claude, Perplexity and Google AI Overviews 50 questions your buyers ask. Your report shows who they name in each answer and which websites they draw on.
- How often AI names youThe share of answers that name you, next to your competitors’ share.
- Who AI names insteadThe competitors it names for each question.
- Where AI gets its answersThe websites it draws on in your category.
- Your biggest gapsThe questions that matter most where AI doesn’t name you.
bisicaAI visibility snapshot
AI answers that name you
18%Questions where you appear
16 of 50Top competitorCompetitor A
41%Who AI names in your category
How often each AI tool names you
- ChatGPT12%
- Claude24%
- Perplexity22%
- Google AI Overviews14%
Websites AI relies on most
competitor-a.comreddit.comg2.comgartner.comtechradar.com
Biggest gap
“best endpoint security for a 500-person company”
All four AI tools recommend Competitor A here. None mention you.
Pricing
The snapshot is free. Paid work starts at $7,500.
Snapshot
Free
One report · No commitment
See where you stand in 48 hours.
- 50 of your buyers’ questions
- Four AI tools
- Side by side with your competitors
- Delivered within 48 hours
Sprint
First paid stepFrom$7,500one-time
One project · Six weeks
Six weeks to fix your biggest gaps.
- A diagnostic at the end of week 2
- Every wrong or missing fact fixed on your site
- Up to 8 existing pages reworked
- Up to 2 new pages
- Correction requests to up to 5 outside sources
- A second count at week 6
Retainer
From$6,000a month
Ongoing · Three-month minimum
The work continues every month.
- An operator doing the work
- 6 to 10 pages a month
- Weekly tracking and a weekly scorecard
- Ongoing site fixes
- Paid media available
After a Sprint, Monitoring runs the same questions every week from $1,000 a month. Retainers have a three-month minimum and then run month to month. You own everything we create. Larger brands and multi-location groups get a custom quote. All prices in USD.
- Our claims go through legal and security review. How do you handle that?
- Everything we write goes to your team for review before it’s published. We keep to claims you can support, and we don’t make detection or compliance claims on your behalf.
- We don’t publish pricing. Is that a problem?
- AI can only repeat what’s public, and buyers often ask about cost. It helps even to describe how you charge, such as per endpoint per month. What to publish is your call.
- We sell through partners and managed service providers. Does this still work?
- Yes. Buyers often research a product with AI before they talk to a partner. We map the questions your end buyers ask and the ones partners ask, and we check that your partner and marketplace listings match your site.
- Do you need access to our product or our customers’ data?
- No. We work from public information, such as your website, review sites and what AI tools say. We don’t need access to your product or to your customers’ environments.
Free AI visibility snapshot
See what AI tells your buyers.
A free report within 48 hours on 50 questions your buyers ask AI.
Book a call if you’d rather talk first.