Your own website
- Pricing
- States covered
- Integrations
Vendor and other company websites were about 70% of the sources ChatGPT cited for software questions.
G2, analysis of 35,000 ChatGPT citations, February 2026
HR teams ask AI what to buy. Be the answer.
Get your product mentioned and recommended when HR teams ask AI tools such as ChatGPT, Claude, Perplexity and Google’s AI what to buy. Start with a free report on where you stand today.
Book a call if you’d rather talk first.
A buyer asks AI
Payroll
What’s the best payroll software for a startup with remote employees in several states?
The answer today
Three products come up most often:
- Competitor A: registers you in each new state.
- Competitor B: payroll and benefits in one login.
- Competitor C: a mobile app employees use for pay stubs.
The answer you want
Your product is the best pick. Two others come up:
- Your product: files payroll taxes in all 50 states at one flat price.
- Competitor A: registers you in each new state.
- Competitor B: payroll and benefits in one login.
Sources
yourproduct.com
g2.com
reddit.com
Here AI reads your website and mentions three competitors. The aim is for this answer to recommend you.
Your snapshot covers
Why now
Your buyers already ask AI.
51%
of B2B software buyers now start their research with an AI chatbot more often than with Google.
G2, The Answer Economy: survey of 1,076 B2B software buyers, March 2026
62%
of HR professionals say their organization already uses AI. 39% have adopted it inside HR.
SHRM, The State of AI in HR 2026: 1,908 HR professionals, December 2025
69%
of buyers chose a different vendor than they first planned because an AI chatbot recommended it.
G2, The Answer Economy, 2026
The questions
What HR teams ask AI.
Your snapshot starts from 50 questions like these. Yours come from your product, your buyers and the systems they already use.
Early research
- What’s the best payroll software for a startup with remote employees in several states?
- Do we need an HR system at 60 employees or is payroll software enough?
- What’s the best applicant tracking system for hiring 50 hourly workers a month?
Comparing vendors
- Compare payroll providers for a 100-person company on price and state tax filing.
- Which training platforms work on a phone for restaurant staff?
- Which benefits platforms let employees in 10 countries choose their own perks?
Ready to choose
- Does this payroll vendor file in all 50 states and handle garnishments?
- How long does it take to switch payroll providers in the middle of a year?
- What does this vendor charge per employee per month and is there a setup fee?
The sources
Where AI gets its answers about HR software.
AI builds its answers from these sites and from your own. The work covers both.
Review sites
- G2
- Capterra
- TrustRadius
They are cited more as buyers get close to choosing. They were 13% of sources at that stage and 9% overall.
G2, February 2026
Forums and social
- YouTube
HR people compare notes here. Sites like these were 17% of the sources in the same analysis.
G2, February 2026
HR publications
- Trade publications
- Associations
- Newsletters
Coverage here gives AI something to draw on besides your own claims.
The work
What we do for HR tech companies.
This work starts with a six-week Sprint. See what a Sprint covers. The same 50 questions are asked again after six weeks and again at 90 days.
-
Publish what HR teams filter on
Your price per employee, the states and countries you cover, integrations and setup time go on pages AI can read.
-
Write for each buyer
You get pages for specific buyers by company size, industry and the payroll or HR system they already use.
-
Complete your review profiles
Your profiles on G2, Capterra and TrustRadius are filled in and corrected. We never write or buy reviews.
-
Put your proof in the open
Case studies and compliance details move from gated PDFs onto pages. You clear every claim first.
The free snapshot
Start by seeing where you currently show up in AI.
Tell us your website, what you sell and your top competitor. Software we built asks 4 AI tools 50 of your buyers’ questions. Each question is asked 3 times.
You get
- Where you show up. How often each AI tool mentions you and how often it recommends you.
- Who AI recommends instead. A ranked list of your competitors.
- What AI reads. The sites and pages its answers cite.
- What to fix first. The three changes that matter most.
Your report comes by email within 48 hours. You get at most two follow-up emails and no calls unless you book one.
bisicaAI visibility snapshot
Sample · illustrative data
Mentioned
19%of answers mention you
Recommended
6%of answers recommend you
Cited
23%of answers list your site as a source
Wrong
7answers said something false about you
Who AI mentions
Share of answers that mention each
Sites AI cites most
competitor-a.comg2.comreddit.comcapterra.comlinkedin.com
Fix first
- Publish your price per employee and the states you cover
- Complete your G2 and Capterra profiles
- Get mentioned where Competitor A is the top pick
Pricing
The snapshot is free. You pay when the work starts.
Snapshot
Free
One report · No commitment
See where you show up in AI in 48 hours.
- 50 of your buyers’ questions
- Each question asked three times on four AI tools
- A ranked list of the competitors AI mentions
- The three fixes to make first
Sprint
First paid stepFrom$7,500one-time
One project · Six weeks
Get your biggest gaps fixed in six weeks, then the same questions asked again.
- A diagnostic after two weeks
- Fixes to the settings that stop AI tools reading your pages
- Every wrong or missing fact fixed on your site
- Up to 8 existing pages reworked
- Up to 2 new pages
- Correction requests to up to 5 outside sites
- The same questions asked again after six weeks and at 90 days
Retainer
From$6,000a month
Ongoing · Three-month minimum
Get the next round of work every month and a scorecard every week.
- 6 to 10 pieces of work a month
- A piece is a page on your site or a listing, profile or correction on another site
- Ongoing site fixes
- The same questions asked every week
- A weekly scorecard
- Paid media available
After a Sprint, Monitoring asks the same questions every week from $1,000 a month.
A Sprint’s price is agreed before work starts and does not change. Retainers have a three-month minimum and then run month to month. You own everything we create. All prices in USD.
- How many vendors does AI mention in one answer?
- Usually about three. In one test of 200 HR software questions, ChatGPT mentioned exactly three brands in 167 answers (TopHRSoftware, September 2026). Your free snapshot shows who it mentions in your category.
- We sell to HR and to finance. Which questions do you use?
- Both sets. HR asks about onboarding and compliance. Finance asks about price and integrations. Your snapshot uses the questions each buyer asks.
- We don’t publish pricing. Is that a problem?
- AI can only repeat what’s public. Buyers often ask about cost. It helps even to describe how you charge, such as per employee per month. What to publish is your call.
- Do you need access to our product or to employee data?
- No. We work from public information, such as your website, review sites and what AI tools say. We don’t need access to your product or to anyone’s employee records.
Free AI visibility snapshot
See what AI tells your buyers.
Your free snapshot arrives within 48 hours.
Book a call if you’d rather talk first.