Claude’s answers named more of the brands we track than Perplexity’s in all 15 categories
We asked both tools the same 300 shopper questions on November 1. The typical Claude answer ran nearly three times as long as Perplexity’s.
What we found
- Claude’s answers named the most of the brands we track in 13 of 15 categories and Perplexity’s the fewest in 14.
- Counted per word, Perplexity named the brands we track most often and Claude least often.
- SoFi came up in 12 of 20 Claude answers about banking apps and 2 of 20 Perplexity answers.
We split the answers from our study of 150 consumer brands by AI tool and counted the same ten brands per category in every answer.
The gap was widest in airlines and narrowest in luxury fashion
The average number of each category’s ten brands named in one answer. Categories run from the widest gap to the narrowest.
Source: bisica, the November 1, 2026 answers from the study of 150 consumer brands. The table also shows ChatGPT and Google’s AI Overviews. Google’s counts cover only searches that showed an AI Overview.
See the numbers
| Category | ChatGPT | Claude | Perplexity | Google AI Overviews |
|---|---|---|---|---|
| Airlines | 4.6 | 5.6 | 3.3 | 4.2 |
| Electric cars | 4.8 | 5.1 | 3.0 | 3.7 |
| Car and home insurance | 2.9 | 4.1 | 2.1 | 3.1 |
| Banking and investing apps | 1.6 | 2.7 | 0.9 | 2.1 |
| Password managers and online security | 1.4 | 2.8 | 1.0 | 2.1 |
| Travel booking and vacation rentals | 1.5 | 2.4 | 1.0 | 1.9 |
| Credit cards | 3.1 | 3.7 | 2.4 | 3.4 |
| Home and furniture | 2.3 | 2.6 | 1.4 | 1.5 |
| Meditation and sleep apps | 2.4 | 2.8 | 1.7 | 2.2 |
| Everyday fashion | 1.4 | 1.7 | 1.0 | 0.8 |
| Running shoes and athletic wear | 3.5 | 3.1 | 2.5 | 2.9 |
| Beauty | 0.7 | 1.1 | 0.5 | 0.8 |
| Consumer electronics | 2.2 | 2.5 | 1.9 | 2.3 |
| Hotels | 0.7 | 0.9 | 0.4 | 0.4 |
| Luxury fashion and department stores | 2.3 | 1.8 | 1.5 | 1.9 |
As a multiple the gap was biggest in banking apps. Claude’s 20 answers there mentioned the ten brands 53 times and Perplexity’s 20 mentioned them 17 times.
ChatGPT and Google’s AI Overviews each averaged 2.3 brands per answer across the whole study. ChatGPT beat Claude in luxury fashion and running. Google’s AI Overviews fell below Perplexity in everyday fashion.
How long each tool’s answers ran
A typical answer ran about 490 words on Claude, 350 on ChatGPT, 320 on Google’s AI Overviews and 170 on Perplexity.
Perplexity named one of the brands we track about every 110 words and Claude about every 180. Ranked per word, the four tools come out in exactly the reverse order. Every brand’s count on each tool is in the study’s data.
How we worked it out
The answers and the counting rule are the same as in the study. For each tool and category we added up the brands mentioned across its answers and divided by the number of answers. ChatGPT, Claude and Perplexity answered all 20 questions in every category. Google showed an AI Overview for between 13 and 20 of them. Word counts cover the text a reader sees and leave out link addresses. These averages come from a single run and could shift on the next one.
The data
Download the file this chart is built on. You may reuse it and any chart on this page under CC BY 4.0 if you credit bisica and link to this page.
Cite this chart
bisica. (2026, November 12). Claude's answers named more of the brands we track than Perplexity's in all 15 categories. bisica Research. https://bisica.com/research/claude-and-perplexity/
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